What is community marketing and what are the advantages? How to build a group, how to fission?

Today to share a little dry goods, many headline articles, although they are talking about community, many are concepts, no dry goods. This article, after reading you can certainly start directly manipulation, no effect can come directly to ask me! We explore together! What is community marketing, what are the advantages? How to build a group, how to fission, how to practice? First of all, we talk about the process of community marketing, we look at the process from the process, is not what you need now about the process of community marketing, specifically what is it? From building a group → group warm-up → stimulate customers to return → advance booking → launch customers automatically fission Then what is the main problem solved by the community? How to better maintain good customers, how to make these customers repeat the purchase of products, how to make these customers in advance to pay money to book products, how to make these customers to do fission for you, how to change from a weak relationship with them to a strong relationship and so on. 7 reasons to learn social group 1, interact with customers, from weak relationship into strong relationship -- is to turn our customers from weak relationship into strong relationship into our hardcore fans, into our relatives and friends into our buddies and sisters. 2, stimulate customers to constantly pay attention to their own business, fully do a good job of time strategy - - is to seize the consumer to spend more time in your attention here, then you will win the war of your business. 3, stimulate customer desire to consume, enhance the number of times to come back - is to be able to have a purpose, have a plan to stimulate the old customers to keep coming back! 4, in advance of the release of new products - that is, how to in your products have not been in stock before or not yet produced before your product release to your customers 5, so that customers in advance of the booking of products and services - - that is, how to let your customers in advance of the booking of products and services. - is how to let your customers in advance to spend money to book your products and services 6, online can realize the recharge lock - is no need to spend a lot of manpower and resources to complete a variety of large-scale recharge activities offline, just in the cell phone with the WeChat group to be able to realize the lock and recharge. 7, mobilize customer Fission propaganda and referral - that is, how through the monthly customer benefits, mobilizing customers automatically fission to help you go publicity, to help you introduce more friends around him to join your business, to understand your products so what steps are needed? The first step: circle seed customers: that is, through part of the main products, additional products, low-priced sales or in the form of selling members for membership, to obtain seed customers, and give them membership privileges! When he handles the membership, there are 3 very important details to pay attention to: 1, tell the customer can enjoy the membership privileges from time to time every month, send the benefits in the group, and invite him to enter the group when the time comes! On how to set the front end of the circle of members of the product, how to let others do membership in the back slowly tell you 2, to the other party to confirm, to get this qualification, allow members to send her a message on the day of the benefits only after he confirmed that in the future, the other party can logically participate in the activities will not be disgusted with you, this is a very important detail of the benefits can be: send red packets, free to grab a gift, free gift delivery! etc., in short, a variety of fun free things can be given to you. By then, if you are lucky, you can grab a lot of real things, even if the luck is a little bit worse, you are able to grab us inside the store a lot of usually we can not enjoy the preferential policies. Tell him the benefits that may be available 3, member benefits day before the day, send a notice to the other party, so that the other party to reply to the message to confirm that even if he agreed at that time, the day before the member benefits day, you have to send him the notice beforehand, and you have to wait for the other party to reply to confirm the other party before pulling into the group, in order to show absolute respect for each other in the process there are four considerations notification of the words of the template Dear members Hello,