Traditional festivals change with the times. Why is Tanabata becoming more and more commercialized now?

1. The people of China are gradually opening up.

Many times, it's not just traditional festivals like Spring Festival and Mid-Autumn Festival. Valentine's Day, April Fool's Day and Christmas abroad are also festivals for young people. Such festivals are becoming more and more popular among young people in China. So, Tanabata has gradually become? Vulgar? And gradually evolved into? Valentine's Day in China? .

2. Many enterprises hope to gain benefits during this period, which will give the public incorrect guidance and make the public feel that this is a holiday or consumption day.

However, Tanabata was included in the first batch of national intangible cultural heritage list, indicating that the whole society should protect this festival as a unique cultural heritage in China. Cultural heritage should not be polluted by these commercial smells.

Besides,? Artificial holiday? It is also becoming more and more popular among young people, such as Singles Day and Girls' Day. Merchants will also follow the psychology of young people to do activities to promote people's consumption. In this way, the atmosphere and atmosphere of traditional festivals are greatly covered.

China is a country with thousands of years of civilization. Traditional festivals are not only intangible cultural heritage and historical sites, but also the treasures accumulated by our thousands of years of civilization. We should pass on the cultural connotation of traditional festivals from generation to generation.

The inheritance of traditional festivals cannot be blindly copied, nor can it be spread through traditional preaching. Traditional festivals should combine the characteristics of the times, increase activities that meet the needs of the times and face young people, so as to make them more fashionable and romantic traditional festivals.

On Valentine's Day in China, the most important thing is to promote harmony between husband and wife. The community can promote the relationship between husband and wife and publicize traditional culture by organizing the activities of newlyweds walking on the bridge.

When celebrating traditional festivals, we should make a fuss about the original cultural connotation, combine the characteristics of the times, and make traditional culture fashionable and high-quality through some fresh forms.