Traditional Culture Encyclopedia - Traditional culture - What's the difference between new media and traditional media?
What's the difference between new media and traditional media?
As we all know, the emergence of new media has a great impact on traditional media, but where is this impact and what are its advantages compared with new media?
Take the advertising media as an example. Advertising in traditional media is nothing more than a kind of propaganda for you, letting the audience know about your products or enterprises, but only letting others know, but not letting customers really understand your ideas; The same businessman asked the media company to make an advertisement for them. Advertising is beautiful, but the breadth and depth of real publicity are not rewarded. This is the biggest drawback of traditional media, and the reason why new media is different from traditional media is that customers can learn more about the information that businesses want to express through new media, and businesses can also understand the breadth and depth of advertisements through new media.
In terms of promotion, the era we live in is information-based, and the rapid development of the Internet has played a huge role in new media. Why is PAPI sauce so popular? WeChat official account is basically available in every enterprise. It is precisely because of the trend of new media borrowing the Internet that the quantity and quality of publicity and promotion of the media and the Internet have been greatly improved.
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