What are the advantages of online advertising compared with traditional advertising?

First, online advertising has wide coverage and high accuracy. Compared with traditional advertising, it is quite difficult to achieve large-scale publicity coverage in a region, but it is relatively easy for online advertising. More importantly, online advertising can achieve intelligent and precise marketing by means of technology. Through the tracking, mining and analysis of netizen data, we can accurately orient the audience from the aspects of time, region, frequency, interest and demographic characteristics.

Second, the number of people who spread online advertisements. According to the report released by Forrester Research, the number of global Internet users will reach 2.2 billion in 20 13 years, of which 17% will come from China. Faced with such amazing data, the audience of online advertising is extensive, which is a big advantage of online advertising.

Third, the cost advantage of online advertising in distribution and communication. Compared with traditional paper advertisements, online advertisements do not need any cost problems brought by other materials in the process of their dissemination, and they are relatively convenient and quick to make. At the same time, compared with TV advertising, the cost of online advertising will be much more favorable and the effect will be outstanding.

Fourth, the diversification of online advertising forms. The forms of online advertisements can be spread through various forms, such as banner advertisements, text links, e-mail advertisements, button advertisements, sponsorship advertisements, interviewer advertisements, homepage advertisements, keyword advertisements, rich media advertisements, video advertisements and so on.