What are the mainstream channels of Internet marketing?

Currently search engine marketing is still the big head of Internet marketing, which is divided into promotion and SEM, the quality of traffic here is generally higher than the quality of traffic from other marketing channels, because it belongs to the ? The people looking for ads? class of marketing, only the need for people will produce consultation and transformation.

Self-media marketing

Self-media marketing is the hotspot of the moment, but the public number dividend has declined seriously, it is recommended that the enterprise turn to other platforms, or to make the public number into a utility number, or else the activity of the fans is very low. And the current public number of powder cost is too high, for vigorously investing in the promotion of funds is not rational behavior, here we recommend today's headlines information flow and some other platforms with high traffic.

Three, video marketing

Video marketing focuses on the amount of exposure, the video needs to be disseminated, with the effect of these two points is good. But the video marketing to invest more energy and time, was ignored by many companies, but this is a good marketing channel, because it is the most intuitive embodiment of our products.

Four, B2B marketing

B2B marketing is currently declining in effect, it is not recommended that enterprises experience a wide range of promotions, we only need to pick a few platforms with high quality promotion can be done, the current B2B promotion in the whole network marketing just to do to assist.

Five, community and forum marketing

The current community and forum marketing is mainly the education industry is more, the effect of the powder is obvious, but the effect of the other industries is relatively poor, because the community and the forum's activity declined, and even full of spam, the user of the online information is more and more vigilant. The user is more and more vigilant, resulting in a serious loss of users, in the content control to do a better job is Zhihu.

Six, live

Currently there are no very strict rules for live broadcasting, the threshold is low, the investment is low, but it is very obvious to do a good job with a bad job. If you invite Netflix to bring goods, the investment is still quite large. Live also need to accumulate, it has a process of rising powder, the concessions also need to be large to attract consumers, so we recommend that you do what you can.