What is sales management, CRM how to manage the sales process

The sales process is crucial to an enterprise, is supporting the economic cycle of an enterprise. CRM as a professional sales system, optimizes the business processes, helps enterprises to achieve marketing, sales, service and other key business aspects of the process automation, and truly achieve the use of technological means to improve the operational efficiency of the enterprise, while reducing the operating costs of the purpose of the CRM has been recognized by many enterprises and the introduction of the CRM. Here we look at why companies should use CRM to help standardize their sales processes.

One, save sales time

CRM can integrate customers, companies, employees and other resources, resources effectively, structured allocation and reorganization, to facilitate timely understanding, use of relevant resources and knowledge to improve the staff's ability to quickly respond to customers and feedback. At the same time, the sales staff based on the sales records of customers' previous purchases, targeted sales to customers, shortening the sales cycle. For those customers with weak purchasing intentions, there is no need to waste too much time, saving time to tap more potential customers.

Second, remind sales to follow up with customers

An important part of sales is follow-up, and usually for a long time, salespeople forget to follow up with potential customers. CRM can always remind the sales staff to follow up with customers, and constantly deliver products, services, contacts, etc. to potential customers. Let the sales process become a sales approach to be permanently advanced.

Three, in a timely manner to find the reasons for sales stagnation and improvement

CRM can systematically show the salesman to follow up with the customer at all stages of the stay time, so that the sales staff from the analysis of sales, to help understand whether their sales behavior is correct, whether it is in line with the current sales situation, as well as how to adjust the sales model and the direction of the road to show the way forward.

Four, easy to copy the sales model to help new employees quickly get started

CRM system can be excellent sales staff to organize the process of managing customers, standardize sales behavior, to pass the excellent experience. Sales of new employees in accordance with the CRM system process to do, will soon be able to familiarize themselves with the new job responsibilities, understand the sales steps, easy to grasp the sales techniques and skills, as well as in the sales of different aspects of the need to deal with, to help the new employees faster onboarding. This reduces the amount of work involved in corporate training and increases the speed at which employees can be onboarded.

Enterprises use CRM software to standardize the sales process, undoubtedly greatly reducing the complexity and redundancy of the workload, to help sales staff to record a large amount of business information, a quick review of the history; to help newcomers to quickly master the sales skills, automatically comb the sales staff to follow the head of the single, according to the custom settings to remind the work of the reminders to clearly tell them what to do at what time; to activate the team's sales potential for long-term business development to build momentum. The company's sales team has been working hard to build up their sales potential for the long-term development of the company.