What is OTA?

OTA, known as Online Travel Agency (OTA), is a specialized term in the travel e-commerce industry.

The term refers to the process by which travel consumers book travel products or services with travel service providers through the Internet and pay online or offline, i.e., the main body of the tourism industry can conduct product marketing or product sales through the Internet. The OTA has put the original traditional travel agency sales model on the network platform, delivering a wider range of line information and interactive communication that makes it easier for guests to consult and order.

With the massive transfer of user groups from PCs to smart handheld devices for online travel, as well as the shift in the booking habits of travel users, the online travel market in the era of mobile Internet has greatly improved the user's consumer experience in addition to the mobile Internet in the OTA model occupies an important position.

Basic applications of OTA:

First, mobile positioning services.

Location Based Service (LBS) is known as Mobile Positioning Service, which obtains the location information of mobile terminals through a set of positioning technologies, and is realized by combining the systems of mobile communication networks and satellite positioning to realize a variety of location-related services.

Secondly, mobile payment.

Mobile payment, often called cell phone payment, is a service mode in which users use mobile terminals (generally cell phones) to make bill payments for goods or services consumed.

Third, mobile information services. Mobile information service refers to the user in the mobile process automatically received from advertisers or other target customers as a group of organizations relevant targeted information. Many people will automatically receive a local welcome message when they enter a certain place.

The most critical application of the mobile Internet is the delivery of highly personalized, highly relevant information that is customized by the customer, including personal information about the customer and what he or she wants to achieve. Thus, the push of relevant information to target customers or users entering a certain tourist area can lead them to the generation of consumer behavior.

Fourth, information interaction services mobile.

This is a mobile Internet-based information dissemination service for target users to release high-capacity and highly interactive content. Relevant data show that the growth rate of traditional business transactions in the current tourism market is declining year by year, in the self-help tours show explosive growth.