Traditional cars versus Tesla cars

Tesla is a miracle in the rivers and lakes of new energy vehicles. In terms of sales volume alone, Tesla ranked first in the list of global new energy passenger car companies in the first half of this year. After careful calculation, Tesla's sales are even higher than the combined sales of Volkswagen, BMW and BYD ranked second, third and fourth.

Seeing this data, many people must want to ask: domestic new energy vehicles are already very powerful, why is the sales volume still not as good as Tesla? For example, BYD Korean EV, which was listed some time ago, has a vehicle price of around 250,000. Whether it is performance or space, it is not lost to tens of thousands of expensive Tesla models. 3。 Regardless of the sales volume for the time being, Bian Xiao asked weakly, if you were given a budget of 300,000 yuan to buy a new energy vehicle, would you choose BYD Korea EV or Tesla? 3?

0 1

Brand power is very important.

Take Apple's mobile phone as an example. As long as it is replaced, there will always be "fruit powder" to pay the bill. In fact, many products are easily accepted by consumers once they are branded. Of course, cars are no exception.

Founded in 2003, Tesla is an American electric vehicle and energy company. Mainly engaged in the production and sales of electric vehicles, solar panels and energy storage equipment, and is also one of the most successful electric vehicle companies at present. Since its establishment, more than 165438+ 10,000 electric vehicles have been delivered.

Tesla can be regarded as the "originator" of the new forces to build cars. Whether it is vehicle design or vehicle dynamic performance, Tesla is unique in the "rivers and lakes" of the new forces of building cars. In addition, Tesla has many years of technical precipitation in the electric vehicle industry, which cannot be copied by other brands. I believe this is one of the reasons why Tesla sells well.

For many domestic consumers, the choice of Tesla may be partly because Tesla is a foreign brand, and it is more face-saving to drive out. In addition to the appearance design and dynamic performance of vehicles, automobile brands also have an impact on consumers' purchase.

02

Technical blessing is an advantage.

Everyone knows that it is not difficult to build an electric car, but it is not a simple thing to build an electric car well. Let's talk about the core three-electricity technology of new energy vehicles. In fact, Tesla didn't have the three-electricity technology at first, but in the end it became its best field, mainly because it never forgot its own research and development in the process of cooperation with GM and Panasonic, and finally mastered the dominance of the three-electricity technology.

For domestic car companies, most of them are currently cooperating with Contemporary Ampere Technology Co., Ltd., BYD and BIC. In recent years, the explosive development of new energy vehicles has produced a large number of battery demand, but the domestic battery supply is in short supply. Mastering the independent research and development of Sanpower technology may be the key to building core competitiveness.

In the past 10 years, Tesla has been focusing on the research and development of software functions, which makes the products have the highest level of automatic driving in current production cars, while traditional car companies are not rivals for electric vehicle automatic driving and electric vehicle technology.

03

The added value meets the needs of consumers.

At present, more and more consumers buy new energy vehicles, and the increase in the number of electric vehicles will increase the pressure on the use of public charging piles. Tesla's super charging pile and Weilai's power station have brought good added value to their respective models. (PS: added value may also affect vehicle sales! )

Electric car owners generally have the performance of "endurance anxiety", and endurance performance will still be the main indicator for consumers to consider. In order to overcome the difficulty in charging vehicles, car companies have made breakthroughs in charging speed. Now many electric cars can charge from 0 to 80% in 40-60 minutes. As for the daily commute to buy an electric car, there is basically no problem charging it once a week.

Whether it is added value, brand or technical blessing, having all three at the same time in any field means having a certain market position and sales volume. Some netizens also said: Is the introduction of Tesla a blessing or a curse? It is undeniable that Tesla occupies a large market share of domestic new energy vehicles, but its own brands are not to be outdone. After all, there is no harm without comparison. When your opponent is stronger than yourself, you will have greater motivation to beat it!

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.