The Retail Age 4.0: new ideas for retail structures in the digital age!

The focus of this book: ten guiding principles for the new retail era: intangibility, seamlessness, destination, loyalty, personalization, curation, humanization, borderlessness, exponentiality, and bravery.

Of course, before reading this book "Retail Era 4.0: Ten Guiding Principles for the Digital Age", first of all, you have to understand the meaning of retailing, his explanation is on page 9, specifically, please refer to the following chart:

This book "Retail Era 4.0" is clearly structured, in addition to the foreword, acknowledgements and recommended books, the total **** is divided into three chapters, from which, you not only learn about the From this book, you will not only learn about the evolution of the retail model, such as how traditional stores evolved into department stores (1.0), but also how the development of electrical appliances, such as home refrigerators, and the emergence of automobiles, thus increasing the convenience of transportation and storage, which in turn contributed to the evolution of department stores to shopping centers (2.0), and how, with the help of the Internet and the influence of e-commerce, online shopping (3.0) has become a new way of shopping. shopping.

In the authors' definition of Retail 4.0, the definition of consumer and producer is even broader, and the authors believe that a person can be a consumer as well as a producer, so a set of advanced and efficient data processing and retailing processes became something they needed to think about.

Of course, in this book, you can also be specific to know the author's top ten recommendations for the retail industry, where (in my personal opinion) the author does not require all retailers to copy all the recommendations in the book, but rather, based on their own current real situation, in a short period of time, trial and error, and quickly find out how to improve performance.

The most interesting part of the book is the third chapter, in which you can see a lot of companies you are both familiar and unfamiliar with, and see their interpretation of the retail 4.0 era, as well as their future trends, a series of ideas and methods to deal with, and predictions for the next 3~5 years.

Inspiration:

As the book says, I also feel that the offline retail model is not going to disappear, in addition to its role as a showcase, I also personally feel that offline retailers, for a part of the consumers, are reasonable occasions with interactivity, because human beings are not machines, and not all of them pursue high efficiency, and shopping is a part of the experience of life, where over High efficiency and minimalist processes, for some people rather dilute their joy.

Another point of view is that, in my opinion, only some niche groups, such as musicians, artists, because they have a unique vision, have their own aesthetics, the private customization is particularly strong, for most people, they may not want to spend a lot of their time in the private customization, but rather more need to be these artists, musicians, fashion designers, for their food, clothing, housing, I personally believe that the retail model is only one part of what a retailer, or a company, has to pay attention to, and that the distribution of the product, as well as the innovation of the product, and whether or not it (the product) meets the needs of the consumer, is another issue they need to consider together.

In fact, at the end of the day, most people don't reject the more advanced and fluid retail model, and in this more efficient and fluid, higher-experience online retail model, what will happen to the laborers who have been replaced is one of the key points to think about.

That is to say, whether the evolution of the retail model and the social division of labor is repugnant, or in the whole social structure, the new retail model not only did not promote the development of society, but continue to make the rich richer, the bottom more anxious, then, this retail structure, then there is no need to exist.

Comprehensive view, the book is not too complex knowledge, but for people who have never learned, or understand the sales, economic and management knowledge to read, part of the content needs to be digested many times, and part of the content is too specialized, it is recommended to spread out the reading, to reduce the boring reading process.

This book is not only suitable for those who are interested in the retail industry to read, from the author's guiding principles, to find out the methods and models suitable for their own, more suitable for students related to the retail industry majors to understand the new retail ideas, to increase their understanding of the retail model.