Why should modern enterprises promote new media?

In recent years, more and more traditional enterprises have entered the new media marketing army, hoping to build their own brands, gain effective traffic and win fans and users through the new media marketing model.

There is also a rumor on the Internet that "fans win the world". Whether it is a corporate large size or a personal trumpet, how to quickly increase the number of fans can be described as rushing headlong.

The following are my views on new media marketing:

New media marketing does have some unique features:

For example, the cycle is relatively long, and it is necessary to interact with users and fans at any time, with special emphasis on interactivity.

Need to invest time and energy in marketing, or invest money or resources,

Simply put, it is time or money or resources.

Channel diversification; For example: Weibo, WeChat, community forums, Q&A platforms, videos, etc. The important thing is that there are no problems with channels, not many. Vigorously promote it in a certain channel and use other channels to operate around the main channel to form a marketing matrix.

In fact, there are many channels, which also means a large amount of content and various forms, such as videos, facial expressions, cartoons, pictures, question and answer forms and so on. You can also adjust marketing objectives in time according to the feedback from the market and consumers.

So what are the functions of new media marketing?

First of all, the first one is to increase exposure, such as brand promotion, image promotion and product promotion.

Then increase the flow; Of course, it can also narrow the distance with users, increase user stickiness and develop loyal fans; Finally, it is very important to carry out public opinion monitoring and market research; Increase sales, etc.

These are just simple analysis from the new media marketing, and the deeper level should be the analysis of user needs, their own products and services and competing products.