Traditional Culture Encyclopedia - Traditional culture - How to position Lee brand jeans in the market? What is its positioning strategy? What does it inspire you?
How to position Lee brand jeans in the market? What is its positioning strategy? What does it inspire you?
1. Target market: The target market of Lee brand jeans is women, especially female consumers aged 25-44.
2. Product features: Lee brand jeans highlight women's figure and lines, adopt curve cutting method, and emphasize the characteristics of close fitting and easy to put on and take off, so as to meet women's requirements for jeans' comfort and freedom of movement.
3. Advertising performance: The advertising performance of Lee brand jeans fully reflects its product characteristics and positioning, and conveys the product characteristics through the female images and intimate and free scenes in the advertisements.
The enlightenment of these strategies is that enterprises can provide targeted product functions and advertising performance for different market segments to meet the needs and preferences of different consumers, so as to achieve market positioning and brand differentiation. At the same time, accurate market positioning and brand image building can also help enterprises stand out in the fierce market competition.
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