What's the difference between content payment and knowledge payment? What is business logic?

There is not much difference between content payment and knowledge payment. The paid content can be TV series, books, magazines, articles on WeChat official account, Himalayan audio, access to audio and other knowledge payment platforms that can only be watched by iQiyi members. Therefore, content payment includes knowledge payment, which is a bigger concept. Knowledge payment is the content that can provide us with knowledge. The essence of knowledge payment is to make more people willing to enjoy their knowledge accumulation and cognitive surplus through trading means, and to realize the optimal allocation of information through market rules and convenient internet communication.

Traditional knowledge payment is books and audio-visual products of publishing houses. The formation of knowledge payment is inseparable from the popularity of mobile payment and the change of consumption concept. Users are willing to pay for similar products with high quality and good service.

There are many business models of knowledge payment, from the product form, there are live broadcast, audio and video. Some are audio sharing platforms, some are paid subscription products, some are paid questions and answers, and some are simply knowledge selling platforms.

Himalaya is the largest audio sharing platform in China, with a wide audience, mainly on the basis of free subscription in the boutique area. What you get is a paid subscription product, focusing on fine knowledge, and the content is completed by the team and the big coffee. Zhihu and Fen-Answers, for example, do paid questions and answers, and they get a share by asking questions from users to the main answers who have entered the platform.

In addition, there are some platforms dedicated to paying for service knowledge, such as rice balls and knowledge planet, which all get a certain fee by providing services for content entrepreneurs to precipitate content.

Answer: Pray, we invite you to pay attention to WeChat official account to market flights and gain more marketing knowledge.