Will traditional marketing be replaced by intelligent marketing?

Your question involves two meanings: that is, the traditional marketing thinking will be iterated and replaced by the new business thinking of the Internet; Traditional marketing tools have also been replaced by intelligent marketing tools.

One is that traditional marketing thinking is replaced by internet thinking; The other is that traditional marketing tools have been replaced by intelligent marketing tools.

1. Traditional marketing thinking has been replaced by Internet thinking;

In the past economic environment, on the one hand, it was a waste of overcapacity, on the other hand, it was a waste of consumption due to asymmetric information. Production-oriented enterprises produce a large number of products, and the product inventory is piled up like a mountain, which can't be sold. Consumers' needs are not fully met, such as high terminal prices, which consumers can't afford.

Under this commercial system, individuals have no right to speak, and enterprises exploit consumer value. And * * * enjoy the economy is everyone can share, everyone can * * * enjoy, individuals have the right to speak and participate; Business is becoming more and more transparent.

For example, consumers can buy good and cheap goods and share them with friends to get extra income. Similar behaviors will become more and more popular, crowdfunding can also participate in product production, and social e-commerce is becoming more and more developed. You can sell things through live broadcast.

It used to be a bad era, full of monopoly, deception, advertising exaggeration, brainwashing and sales technology. Now this era is a good one, and the future business is based on brand socialization.

2. Traditional marketing tools have been replaced by intelligent marketing tools.

There are more and more intelligent tools based on the Internet, such as Alipay and WeChat on the payment side; Intelligent social and mobile Internet tools at the communication end; Intelligent terminal unmanned retail; VR, smart machine.

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