Is the retail business doing well now?

The present situation of retail industry is not optimistic. The Analysis Report of China Retail Market Prospect and Investment Strategic Planning (20 16-202 1) points out that retail enterprises have been facing problems such as high cost, high competition, low return and difficult expansion since 20 1, with low profits and declining performance, but the cost is getting higher and higher. In the first half of 20 15, major retail enterprises (including department stores and supermarkets) in China closed their stores 12 1, which was a "store closing tide" in the traditional retail industry. With the popularity of the Internet, e-commerce and online retailing have entered a period of adjustment and growth. From 20 13 to 20 16, the Asian retail industry will drive the global economic growth by 6%. Experts predict that in 20 16, the scale of e-commerce in China will surpass that in the United States.

According to the report of Prospective Industry Research Institute, in 20 15 years, the total retail sales of social consumer goods was 30093 1000 billion yuan, an increase of 14.68% over the previous year, and a real increase of 10.70% after deducting the price factor. According to the statistics of business premises, the retail sales of urban consumer goods reached 25,899.9 billion yuan, an increase of10.90%; The retail sales of rural consumer goods was 4193.2 billion yuan, an increase of 12.0%. According to consumption types, the retail sales of commodities was 26,8621100 million yuan, an increase of10.60%; The catering revenue was 323 1 100 million yuan, an increase of 1.70%.

With the development of society, future consumers will pay more attention to service consumption, pursue service quality and experience in the process of purchase and use, pay more attention to brand and cultural connotation, pay more attention to food safety and health, and the characteristics of personalized, convenient and emotional consumption are more obvious. The change of consumption structure and consumption pattern will certainly promote the operation of various new retail formats aimed at improving the quality of life.