Love Click Group: Helping Enterprise Operation to Digitize

We should really push the click-like big data technology to the enterprise industry, and make contributions to improving the quality of China's overall economic growth.

A new round of scientific and technological revolution and industrial transformation is sweeping the world, and the trend of "Digital China" construction is becoming more and more obvious. In this process, iClick (Nasdaq: ICLK), which was founded in 2009 and listed on NASDAQ on 20 17, is known as "the first digital operation company in China" and has been deeply cultivating the "new world" of digital operation to help enterprises improve their core digital operation capabilities.

Since 12, AiClick has set up branches in Shanghai, Hong Kong, Beijing, Guangzhou, Shenzhen, Hefei, Bangkok, Seoul, Singapore and London, and has now stably served more than 4,000 large and medium-sized corporate customers around the world.

As a leading independent online marketing and enterprise digital operation solution provider in China, Aijian has laid out digital track since 20 17, helping traditional enterprises to do digital transformation and upgrading, creating their own value while serving brands, and promoting consumption upgrading and production transformation. However, here, not everyone can understand the choice between Love Click Group and founder and CEO Tang Jian.

When the wave of mobile Internet hit in 20 15, Tang Jian wanted to take this as the core and launch brand marketing business on the mobile side. But at that time, the mainstream was still the four major portals, and customers had never heard of a number of new media, which needed to be reinterpreted to build trust. In addition, the team used to process user behavior data on the PC side. If it is transferred to the mobile terminal, it means that the technical framework will be completely built. "This is equivalent to establishing a new company." Tang Jian sighed.

This situation has also attracted opposition, including core team members. Nevertheless, at his insistence, the team carried out this decision, and subsequent changes also confirmed the correctness of this choice. In Tang Jian's view, it may be to catch up with this wave, stand at the forefront of the trend, and let the following companies go public.

In Tang Jian's view, 20 17 is not only the dividing point of clicking on the listing or not, but also the dividing point from "traffic first" to "stock is king".

Before 20 17, enterprises were in the stage of extensive growth, and the internet dividend was still there, so enterprises could obtain high-quality traffic at lower cost. Therefore, the brand has chosen some relatively simple models to seek growth, such as throwing money at advertising. As long as they are willing to spend money to put in and buy traffic, they can bring obvious incremental customers and consumers and maintain the sustainable development of the business. However, after 20 17, as the scale of Internet users gradually peaked, the traffic dividend gradually disappeared. With the acceleration of the trend of traffic heading, the cost for brands to obtain high-quality traffic became higher and higher, and it was difficult for advertisements to gain new user growth. Enterprises pay more and more attention to stock, hoping to take customers as the center and strengthen the operation of private domain traffic and stock customers. At this stage, the brand needs a more refined and digital operation scheme to realize the transformation from "attracting customers and bringing new products" to "taking root in old customers".

The industry has entered a period of adjustment, and Tang Jian knows this very well. The best way at this stage is to help enterprises improve customer loyalty and satisfaction. However, these changes were not attractive enough for large enterprise customers at first. From offline to online, the internal organizational structure of enterprises needs to be greatly adjusted, especially the reform of financial system, which is a deep water area.

The reversal occurred in 2065438+08-with the development of information technology, enterprises began to take the initiative to request digital transformation from within. The outbreak of the COVID-19 epidemic further amplified the demand.

"Before 17, we had to spend a lot of time and energy explaining the importance of digital operation to our customers. The biggest impact of the epidemic is that most enterprises no longer want to do digital transformation. They began to actively study this matter, and enterprises that have made certain preparations have begun to accelerate their transformation in this direction. " Tang Jian predicted that in the next 10 year, "digital transformation" will be the only way for traditional enterprises to comprehensively improve their productivity.

The epidemic has disrupted the original rhythm of almost all enterprises. E-commerce, online education and other industries, which mainly operate online, have begun to explode due to the rise of "home economy"; However, many offline-oriented industries, such as restaurants and supermarkets, have been severely impacted.

"In this case, what Love Click wants to do is to help them reconstruct the digital operation path." Tang Jian explained that it is necessary to use digital methods to reconstruct business processes and gradually transfer the original offline business scenarios to online, or at least form online and offline collaboration. This can help enterprises to reduce the impact of the epidemic as much as possible, and at the same time let enterprises find new growth points, thus contributing to the normal production and life of the government. In Tang Jian's view, point love conforms to the needs of enterprises and further optimizes the shopping experience of consumers. For example, consumers can simulate the use of goods online.

In order to truly complete the transformation of digital operation, we must face the challenge. First, the senior leaders of enterprises should be conscious and determined, and the organizational structure, corporate culture, reward and punishment system, and talent reserve should also be considered in the implementation ... to reconstruct the original business model of enterprises.

"The most important thing we are doing now is to help enterprises establish data information flow." Tang Jian believes that these data have not been taken seriously in the past, let alone used well. Nowadays, by reconstructing the business process, every purchase behavior of consumers and every interaction with staff ... these records will settle down and form a data stream, which will become a part of the enterprise's cognition of consumers, thus creating more sales opportunities.

Mastering "information technology" and promoting "digitalization, networking and intelligence" in various industries is * * * knowledge. The Central Committee's Proposal on Formulating the 14th Five-year Plan for National Economic and Social Development and the Long-term Target in 2035 proposes to accelerate the development of digitalization. Develop digital economy, promote digital industrialization and industrial digitalization, promote the deep integration of digital economy and real economy, and build a digital industrial cluster with international competitiveness.

In 20 19, AiClick established a comprehensive digital upgrade battle, which gradually upgraded from a single technology platform model with "online marketing solution" as its core business to a diversified business matrix including data, traffic, content and operation, and laid a foundation in multiple vertical fields to build a perfect closed-loop marketing chain. The Group has built three platforms: advertising platform, social retail platform and data operation platform to help customers carry out digital operation.

I like to click while doing the inner loop, and I like to click and plan to do the outer loop. "Twenty or thirty percent of us are overseas customers. They are optimistic about the market in China and the consumption trend in China. " Tang Jian said that Love Click will continue to be distributed in different regions overseas to promote cultural exchanges between domestic and overseas markets.

At the strategic upgrade conference of Diandian digital products held from June, 5438 to February, 2020, Tang Jian proposed that in order to achieve good development, it is necessary to make clear the direction and follow the trend. "Faced with so many challenges and uncertainties, brands, platforms and service providers need to work together to tide over the difficulties and win the next decade."

"There is still an ideal." Tang Jian said, we should really push the click-loving big data technology to these enterprises and make contributions to improving the overall economic growth quality of China. "This vision has been running for more than ten years." It can boost the intelligent development of digital economy in China.