How should the media handle the conversion of traffic at present?

With the development of mobile Internet, the media has gradually become mobile. With the development of mobile internet, self-media has become a new force of mobile internet, which not only meets people's social needs, but also accumulates a lot of traffic, thus achieving marketing purposes based on self-media. However, since the media is essentially just a place where traffic gathers, the self-demand of these traffic is often unknown to the media, so even if some advertising information is released from the media, it will often not have a good marketing effect. Therefore, some special means are needed to turn media traffic into profits.

First, the more traffic, the better. Since the media is a platform for gathering traffic, we can regard the media as broadcasting or television in traditional media. At this time, we don't need to find those target users, we just need to enhance the popularity of the media as much as possible, that is, the amount of traffic. At present, WeChat is the most widely used media, and the marketing based on friends circle and Weibo fans has become the core of media marketing, and the most important way to divert WeChat and Weibo is mentoring.

The so-called mentoring is to let your friends in WeChat help you, thus playing the role of communication. For example, taking WeChat as an example, the circle of friends in WeChat is often the best way to increase the number of fans. For WeChat WeChat official account, you can post important news content about your WeChat WeChat official account, and then ask your original fans to help you post it to their circle of friends. If these contents are really wonderful, then your WeChat official account will quickly become popular in the circle of friends, and your number of fans will also increase rapidly.

Second, choose the right marketing content. This is undoubtedly the core content of media marketing. In fact, it is not difficult for the media to increase fan traffic, because the media can often get a certain number of fans through a lot of marketing, but how to make these fans your customers requires the media operators to make every effort. One of the key points is to build content that can meet the needs of users. In particular, some marketing content should not only realize online marketing, but also be closely integrated with offline to realize online and offline interaction, that is, to transform O2O operation mode into self-media marketing. Thereby enhancing the recognition degree of users. Of course, these contents must be authentic. If there is false content, it will undoubtedly pose a fatal blow to the media.

Third, the secondary screening of traffic. The needs of a self-media user group must be diversified, so we need to carefully screen these flows before marketing and publish corresponding content for different user groups, so as to improve the pertinence of marketing content. For example, your self-media mainly involves the product introduction of a certain industry, such as the field of smart phones, so you can market those technology-controlled users by publishing evaluation data about smart phones. For some users who like to take selfies, you can take selfies with the content of this mobile phone product, which will effectively enhance the appeal for those users who intuitively feel the mobile phone product.

After these contents are published, they often attract different user groups, and then subdivide these user groups to provide data support for marketing the corresponding contents in the future, so as to realize accurate screening of traffic data, which undoubtedly plays an important role in promoting traffic conversion rate.

Guangdong Venture Group was established on 20 13, integrating independent data development, brand design and marketing promotion, and is committed to becoming the leading brand data integrated marketing leader in China. Focus on data visualization development, network celebrity fan economy, search engine keyword explosion marketing, brand digital case marketing, JD.COM crowdfunding and other Internet services. Since its establishment, the Group has provided Internet services to more than 65,438+0,000 enterprises and won the trust of many corporate customers.