What are the characteristics and forms of China's advertising design style?

One: Most print advertisements, like other advertisements, consist of two parts: copy and pictures. There are also some print advertisements, only one of which is chosen to achieve the purpose of publicity. Second, the arrangement of the former, illustrated, plays a very useful role in moving people with emotion and convincing people with reason. The use of pictures makes the appeal point vivid, while the accessories of copywriting are the specific highlights of advertising performance points. The combination of the two can be said to be a natural connection. In view of the carrier characteristics of print advertisements, print advertisements are mainly pictures, and copywriting only takes up a little space, which is generally short.