Times have changed and business models have changed. This is an era of personal rise and self-empowerment!

As the saying goes:

This era is an era in which the difficulties of traditional industries and the rise of individuals coexist. Why do you say that?

02

Wealth creation in the world goes through three stages; Get rich by production, marketing and consumption.

Many people have experienced the times when they needed food stamps, cloth stamps, meat stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps, clothes stamps and clothes stamps. This is the era when production becomes rich. At that time, a group of rich people opened factories.

Looking back about ten years ago, I saw fragrant milk tea on TV and would buy it to drink. This is the era of selling oneself to get rich. Whoever is willing to stay in the media to advertise will stand out from many homogeneous products.

So, what about the familiar fragrance?

100 million advertising fees, in exchange for 50 million sales, lost half, the fragrance remains the same, but the business logic has changed. Where to eat, drink and have fun today, first look at the public comments and make a drop to see the driver's score. People's consumption will no longer be guided by advertisements and promotions. The real economy and WeChat business are becoming more and more difficult to do. The more homogeneous products, the greater the competition. The vast number of consumers are increasingly pursuing a high-level lifestyle, and they believe in the recommendation of trustworthy people around them, so that the whole people will move towards a new era of consumption and wealth.

03

In all business models, the factors considered are: whether there are enough users in traffic and reset, or simply' traffic', and customer loyalty. High viscosity is very important.

The traditional business model is that factories produce products, then advertisements are overwhelming, dealers and agents at all levels are found, and finally, through retailers, they enter shopping malls and stores to sell to consumers.

Consumers have to pay 65%-85% of the cost of advertising and various channels, and agents at all levels are also harvested by their last agents, resulting in high agency fees and high risk of pressing goods.

The emergence of e-commerce transcends geographical restrictions and subverts the traditional business model. By integrating the upstream and adding the magnifying glass of the "platform", the scope of consumers was expanded, and then Taobao and JD.COM appeared.

However, the pain point of e-commerce is still obvious.

Almost all big companies are thinking about a problem, how to operate the business model of S2C? It not only brings together manufacturers, supply chains and various channels, but also directly links with end consumers. This can directly solve the above three problems, users directly generate loyal viscosity with the platform, there is no price difference at a unified price, and all products are guaranteed in quality and fidelity.

At the same time, how to realize the C-end fission, make consumers' word-of-mouth and credit endorsement, and produce the multiplication effect of fission customer transformation, which is a problem that all major companies are thinking and landing.

04

How to expand the influence of internet e-commerce in the first half of the year and how to harvest more consumers. The relationship between manufacturers and consumers is a zero-sum game. Consumers spend money to buy manufacturers to make money. In the second half of the Internet, how to empower ordinary consumers and turn them into consumers is a win-win relationship. A person will become a company! So economists say that the next 30 years will be a great revolution for consumers.

Times are changing and business models are changing. Only by constantly upgrading cognition and changing inherent concepts can we keep up with the trend of the times.