What exactly is the role of a new media operation?

First, a word about traditional media. Traditional media is a kind of media publicity that we see everyday in newspapers, magazines, journals and other reading materials. It was mainly popular 10 years ago. The reason why it is set 10 years ago is because 10 years ago is when smart phones started to become popular and online learning and reading started to increase at a rapid rate.

Because of the traditional media's own problems, 1. no change carry. 2. news is too limited words, the people's daily can only put the state affairs, entertainment periodicals can only write entertainment news. 3. between the media and readers, readers and readers have almost no interaction between them. Can not stimulate the news of the **** Ming. 4. update timetable, can only wait for the next newspaper release to publish the latest news. 5. too few voices, a single source of articles, some are only a part of the "official" articles. 6. excessive use of paper is not conducive to environmental sustainability. 7. compared with the traditional media, the cost is high.

So in front of many traditional media problems, the new media also came into being. The birth of new media can just make up for the shortcomings of traditional media.

What is new media? New media is to use the Internet as a platform, through the text, pictures, video, live and a series of forms of publicity, promotion. And through the likes, comments, forwarding form to enhance the communication between the author and readers, readers and readers. Readers can read different categories of news at the same time in an APP software, such as in today's headlines, I like basketball, then I can choose sports or basketball, I like gossip, then I can point to the entertainment news. And it is updated in real time, for example, today there is NBA live, headlines above will follow the real-time push news. Finally, the use of Internet big data algorithms, first of all, according to the readers often read the news to determine their preferences, you can do a more accurate push. Secondly, through the article's reading volume, forwarding volume, calculate the reader's most concerned about the content of today's hottest headlines. From the beginning of the traditional media author-led to the current reader-led.

In our side, the common new media are WeChat, headlines, microblogging, fast hand and so on. They each have their own characteristics and highlights, but all have such a few **** the same point, 1. to play a role in publicity and promotion, 2. to traffic as the king, whether it is good to see the traffic, 3. civilianization, mainly reflected in any of us can register an account on WeChat or other platforms, pushing the most interesting news around themselves.

Lastly on the new media operation, I can understand that this is a company's work, a position?

Why would a company create such a position? Because the company wants to publicize itself, to promote itself. In this Internet era, we can use all the resources to maximize and minimize the cost of advertising. Previously, the company to publicize their own channels are very few, very single. But now it is different, so many companies have new media operation position. And the positioning of this position is very clear, responsible for copy editing, WeChat public number, microblogging, headline release, basically all the companies in the recruitment is this description of the position of new media operation. New media operation in the actual work is to do these jobs, may also involve some activity planning, photo shooting or video shooting, copywriting, fan interaction and some other work.

New media operation in the company plays a role of a company secretary, why do I say so. Because firstly, a lot of push content is related to company activities. Second, the editing and planning of the copy, which is like giving the leader this speech, and the company is talking through the new media. Third, the interaction with readers, like a secretary to entertain guests, new media operators need to interact with these readers to understand their needs and collect information. Fourth, around a new media operations specialist, surely one of the most understanding of the company's culture.

If there are inadequacies, please give me more advice, the above are some of my personal views on new media operations.