In contemporary China, what are the opportunities for the innovation of time-honored brand marketing concept?

In contemporary China, the opportunities for the innovation of time-honored brands' marketing ideas include brand culture inheritance and innovation, diversified commodity promotion and new media marketing.

1, brand culture inheritance and innovation: time-honored enterprises have a long history and unique brand culture. While inheriting classics, they can pay attention to innovation and make the brand closer to the lifestyle and consumption needs of young people.

2. Diversified commodity promotion: Time-honored enterprises can promote commodities in a more diversified way by combining traditional products with modern technology or developing new series products.

3. New media marketing: Time-honored enterprises can build brand image with the help of new media, and interact with young people through social media and other platforms to enhance brand influence.