Traditional Culture Encyclopedia - Traditional culture - Network marketing why can not replace traditional marketing?
Network marketing why can not replace traditional marketing?
The reasons are as follows:
1, so far, the e-commerce market on the Internet is only a part of the entire commodity is hidden, from the point of view of the volume of transactions, but also only accounted for a small part of them.
2, as a new virtual market on the Internet, the consumer groups covered by the whole market is only a part of the group, many other groups due to various reasons can not or are not willing to use the Internet.
3, consumers' personal lifestyles, unwilling to accept or use new communication methods and marketing channels.
4, the Internet as an effective means of communication, although it can make businesses and customers convenient direct communication, but some consumers due to personal preferences and habits, still willing to choose the traditional way of communication.
5, network marketing is faced by the spirit of the people, and the Internet when a tool, so the traditional human-centered marketing strategy has a unique affinity for the network marketing can not be replaced.
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