Traditional Culture Encyclopedia - Traditional culture - What are the trends in e-commerce?

What are the trends in e-commerce?

E-commerce is to conduct trading activities and related service activities by means of electronic transactions.

E-commerce refers to trading activities and related service activities conducted in electronic transactions on the Internet, intranet and value-added network, so that all aspects of traditional business activities are electronic and networked.

E-commerce includes electronic money exchange, supply chain management, electronic marketplaces, Internet marketing, online transaction processing, electronic data interchange, inventory management and automated data collection systems. Information technologies utilized in this process include the Internet, extranets, e-mail, databases, electronic catalogs, and mobile telephones.

The development trend of e-commerce:

Along with the rapid improvement of hardware and software technology, e-commerce website scale continues to increase with the increasing personalization of consumer demand for the contradiction between can be expected to be resolved, "intelligent virtual shopping guide robots" in the future of the website. Relying on cloud computing and other technologies, the website can intelligently process a large number of data resources to provide consumers with more humane services, and at the same time, the use of intelligent technology, people can realize a variety of cross-platform information is more effective and rapid integration.

For example, according to the operating characteristics of the netizen consumers in the process of operation and from external databases called consumer history operation information, and then targeted generation of optimization programs, timely and rapid to meet the consumer's personalized immediate needs, and ultimately improve the consumer experience, increase the consumer conversion rate, increase consumer satisfaction and website stickiness. In the B2B field, information will also rely on intelligent technology and further commoditization.

All kinds of information will be collected and organized more intelligently to be customized by business users. Intelligent data analytics can help business customers to upgrade from simple data processing to intelligent database mining, which can provide more valuable decision-making references for enterprises.