The main form of marketing communication of marketing communication

The main channels of marketing communication, mainly advertising, personnel marketing, business promotion, public **** relations, packaging, telephone, Wenxin sales promotion and so on. Small and medium-sized companies will be used: according to a period of time, a market area of different business objectives, respectively, to take different ways to a communication method, the main flexible use of other ways, or the use of a certain way of making up for the other way of the long way of the shortcomings. But no matter what kind of communication, should master the principle of effective communication and the principle of economic and practical, strictly avoid unnecessary spread. Should be planned, approved, and then implemented.

1, advertising, is a highly mass media communication, with a wide range of communication, speed, repeatability, and because of the full reference to the text, sound, color and very expressive characteristics, suitable for the dispersed audience and many target customers to convey information. However, attention should be paid to its input ratio and market results, and strictly control the use.

2, personnel marketing, although it is an old way, but flexible, help establish long-term trust and contact, can get information in a timely manner to reflect, therefore, marketers should be widely used.

3, business promotion, refers to the use of stimulus to attract customers. Such as taking samples, coupons, trade-in, price reduction, free trial period, demonstrations, contests, discounts, commodity allowances, cooperative advertising, prize sales and other methods, all belong to this category. Specifically need to take what kind of approach, should be taken in advance to discuss the program, submit for approval.

4, public **** relationship promotion, especially large-scale projects and bulk consumption, should be fully utilized in a variety of means to play the role of brokers, the use of all the relationships that can be used for me to carry out a wide range of public **** contact (political, family and friends, business relationships, collaborative relationships and other relationships, etc.) promotion. Therefore, our marketing staff is required to fully grasp the source of information, analyze the target customers, identify the key attackers, to focus on breakthroughs. The company should give strong support to this.