How to hide wine in a cave and become immortal? Detailed? 0? three

How to hide wine in a cave and become immortal? Please note before downloading: 1: This document belongs to the original author, please confirm it before downloading. If you don't know that your interests have been infringed, please tell me immediately, and I will immediately deal with the wine hidden in the cave. How can I become immortal? 165438+20081October 7 Author: Zhu Yuzeng Two years ago, when the liquor market in Dongcang was just starting, the author published "Dongcang: Is it a substitute for pure grain or an upgrade?" The article has attracted the attention of Dongzang wine production enterprises and industries. In the past two years, with the continuous growth of Dongcang wine team, the brand's market concept has become a personalized and valuable product, which has also led to the emergence of more Dongcang wine brands and the homogenization of Dongcang wine concept. So, is it an appearance behavior or a market necessity to store wine in caves? What is the internal relationship between cave wine and the legendary cave itself? Market analysis of 1. Dongcang wine 1. Dong wine itself is a kind of value culture. The reason why caves become a kind of culture lies in that the conceptual essence of culture refers to the general acceptance of certain phenomena, opinions and behaviors by specific people in a specific environment; Secondly, China has had folk cultural legends of immortals and treasures in caves since ancient times. Coupled with the rendering of film and television works and cultural stories, there are still some local traditional folk culture festivals and various versions of exploring caves for treasure in modern life. It is precisely because of this that Langjiu has the advertising appeal of "the fairy is in the sky and Langjiu is in the cave" corresponding to its Tianbao Cave and Dibao Cave. 2. Innovative Demand of Liquor Market Competition In recent years, the competitive situation of liquor industry in China, represented by liquor, has become the epitome of liquor market, which does not include coping with the competitive pressure of foreign liquor. In this market environment, enterprises need to find the so-called "blue ocean" market with differentiated market space. As we all know, the marketing hotspots in China liquor industry have experienced constant innovations in marketing concepts such as selling history, honor, culture, packaging, figures, historical sites, producing areas, pits, years and pure grain, and each innovation has greatly promoted innovative enterprises and liquor industry. Therefore, how to innovate the marketing concept has become a topic for many liquors under the condition of relatively high homogeneity of product quality concept. However, this does not mean that all successful methods in the past have become useless in the past, but how to integrate and utilize appropriate enterprise marketing strategies depends on the marketing skills of enterprises, because in any case, the most basic things of enterprises must be done well, that is, the basic skills of quality and market integrity. 3. Cave storage is a kind of resource, which comes from Tianbao Cave and Dibao Cave, Guizhou's unique cave brewing culture, Guangde Taiji Cave's elegant Gujing wine influenced by music, and the mysterious Dionysus Cave in Qiliang Cave in western Hunan. 6? 7? 6? In addition, there are Sanhua wine stored in Guilin Cave, Yuanjiang wine stored in Husha Cave, Longhu wine stored in Northeast Baoqing Cave, Xianghe wine stored in Anhui Cave, Yunmen wine stored in Qingzhou Cave and Taibai wine stored in Shaanxi Cave. We can see that although cave storage is only a way to store wine in the production process, not all enterprises are lucky enough to have a unique storage space that is warm in winter and cool in summer. Some caves are endowed by nature, while others are developed the day after tomorrow. Although some enterprises have been hiding in caves for many years, they didn't pay attention to the concept of market value of caves before, just as an ordinary warehouse, and because they didn't give their products unique cultural value, their products didn't get corresponding market returns. There are hundreds of bottles of wine stored in caves today. 4. Good wine has become a scarce resource with strong demand and has always been a social resource monopolized by high-end people. However, the unique brewing method of China liquor determines that it is impossible for liquor to be mechanized, quantified and homogenized, but it takes time and environment to brew. In the market economy environment, in order to meet the greater market demand, it is necessary to find the concept opportunity of good wine recognized by the market. The appearance of Dongcang Liquor has undoubtedly laid a good foundation for it to enter the market category of good wine because it conforms to the consumption cognition of liquor products. From the effect of the cave's characteristics of warm in winter and cool in summer on good wine, it can also be said that good wine is alive, and a good product storage environment is the care for quality life. So, isn't good wine more valuable? Second, how to manage a well-preserved wine is not as mysterious as imagined. First of all, the essence of Dongzang wine is wine, so the grain raw materials, water, the technical level of bartenders and the brewing process are the foundation of Dongzang wine, which was cultivated the day after tomorrow. Therefore, the essence of wine management in caves is wine management, and the attitude of enterprises to products and markets and market operation strategies are very important. Secondly, it is a subdivided cave collection market. Enterprises should fully tap the cave culture and give it valuable connotation through image dissemination and promotion, so as to gain market recognition, because the cultural influence of caves itself is the embodiment of the value of wine to a certain extent. Furthermore, if products want to be accepted by the market and create value, it depends on the marketing and management level of enterprises. Because, consumers will not fly thousands of miles to buy your wine just because it is good, just like the author's wonderful feeling of drinking Guizhou Anjiu stored for 10 years seven years ago, which is unforgettable and full of praise. But when he wants to drink, he will still take materials nearby, because there is no shortage of good wine in this market, and there is a substitution effect between good wines. Therefore, if enterprises want to win the market, they should not only give consumers reasons to buy, but also give them opportunities to buy. Third, the enterprise's perception of caves 1, the economic scarcity value of mysteries As we all know, cave resources are scarce, and things are rare, but this is only a rare resource on the surface, because caves can be artificially made. For example, we have a large number of bomb shelters; Most importantly, the mystery caused by caves is the real scarce resource, because not every cave has a fascinating mystery story that touches people's hearts. 2. Not all caves are valuable. First of all, there must be mysterious scarce genes. The concept of cave wine itself only explains the way of wine storage and production. The difference of microscopic physical and chemical indexes has become the embodiment of its differentiated value as a liquor. Secondly, there must be a cultural foundation, that is, the natural cultural value of natural caves. Having a good concept title is a good foundation, but only when it is used correctly can it create value. In July, 2008, the successful opening ceremony of Jiugui Liquor Cave Wine also made more cave wine enterprises see the beauty of a "open sesame". I hope to find a treasure hole, which is also the market behavior that some wine companies began to find loopholes. However, the success of alcoholic liquor is based on a good hole, and more importantly, the success of its cultural experience marketing. The sharp weapon to break the concept of homogenization is to embody the cultural ceremony, eliminate the market's vague misunderstanding of the concept of caves, make caves real, and let the market encounter real and increasingly scarce opportunities. Fourth, correctly grasp the essence of the relationship between caves and wine. First of all, we must understand the relationship between immortals and caves. Is it because there are holes that immortals become immortals? Judging from the logical dialectical relationship, it can be said that there is no fundamental and inevitable connection between the two. It is pure coincidence that a fairy happened to take this cave as a refuge. Secondly, cave storage is only the carrier to realize wine appreciation. In addition to the above analysis, from an economic point of view, cave storage is a very special link in the value chain or supply chain of cave storage wine industry, and it is not a decisive factor. However, because this link has a very important relationship with its high-quality consumer culture and market awareness, its value has doubled. Therefore, for wine enterprises, blindly drilling holes is very likely to cause waste of resources. Summarizing the market development process of Dongzang liquor, we can find that the market opportunities for liquor industry innovation are endless. Collapse is not the beginning of innovation, but it is not the end. The key is whether we can make it more solid and give it new value connotation in some seemingly ordinary supply chain nodes. Welcome to discuss your views and opinions with the author. E-mail :zhuyuzeng@sina.com [Paper Keywords] Chinese and foreign enterprises; Financing system; Financing mode [Abstract] As an important part of the national economy, the construction of financing system is a necessary prerequisite for the survival and development of small and medium-sized enterprises. With China's accession to the WTO, China enterprises will compete head-on with foreign small and medium-sized enterprises on the international stage. Therefore, it is the only way to correctly compare the financing systems of small and medium-sized enterprises at home and abroad and develop the financing system of small and medium-sized enterprises in China. The financing provided by venture capital companies to small and medium-sized enterprises, and the equity obtained by venture capital companies will generally not be circulated for the time being. A F is one of the largest cities in China and one of the largest cities in China. This is a good example of T I N I N I N I N I N I N I N H A N G Z H O U, T, H, H, O, P, O, E, interpersonal relationship T, S, L, T, I, O, T, T, T, T, T, T, T, E, G, E, It is necessary to bring this method into the national budget and give it the same evaluation and control procedures as direct budget expenditure. Realizing the scientific and standardized tax preferential management with system innovation. o f H o t e l I n t r o d u c t I o n S b a S e d o n H a n S J V e r m e r S k o p o S t H e o r I e， A I M I N G A T I M P R O V I N G T R N S L A T I O N Q L I T O N H A N G Z H O U From the perspective of rural consumption demand theory, China's rural consumption demand is insufficient, and farmers' disposable income, rural consumption environment, rural social security system perfection, fairness of income distribution and rural credit cost all affect rural consumption. Carnegie said: "Only 1.5% of a person's success is due to his professional skills, while 8 5% depends on his interpersonal relationship and his ability to handle affairs." Someone once analyzed the American 1000 self-made millionaires and found that they all have one thing in common, that is, good interpersonal relationships. Anthony robbins, a social psychologist, also said: "The greatest wealth in life is interpersonal relationship". Successful people seldom rely on personal ability, but usually benefit from good interpersonal relationships. It can be seen that dealing with interpersonal relationships has become an important issue that we can't ignore.