The digitalization of agriculture is welcoming: he plunged into aquaculture for four years and earned more than 40 million yuan a year.

Agricultural track entrepreneurs have finally emerged.

When it comes to raising pigs by science and technology, everyone is familiar with it. Netease, Ali and JD.COM all raise pigs across borders. While the giants want a piece of the pork economy, most of the domestic aquaculture industry is still relatively primitive. If you go to see a meat duck breeding shed in a certain place in Shandong on 20 18, you will see that the farmers also recorded on the paper shell how many ducklings were fed, how many bags of feed were fed and how many ducks died.

But today, four years later, these farmers have also been

Yiguan international

, a She Yunong letter App in the mobile phone,

Become a breeding assistant

. Applying for breeding contract, signing sales agreement, applying for feed loan, keeping a diary of dead scouring, recording the use of veterinary drugs, environmental monitoring and applying for slaughter can all be done online with one click.

For Wang Zhengxi, the founder of Sheyu Technology, helping farmers raise fish online is just the beginning.

In the future, the community will build a digital trading service platform for all categories of agricultural breeding, so that digital technology can truly empower agricultural modernization.

Agriculture left by digitalization

Wang Zhengxi, founder of Sheyu Technology

When all walks of life are realizing digital upgrading, agriculture always seems to be a field left behind. One foot has entered the internet industry, and the other foot has stepped on the agricultural field. Wang Zhengxi, who has been doing cross-border business for many years, stared at it.

Wang Zhengxi had two experiences in internet finance entrepreneurship and founded a rental staging platform. 20 16 when new hope was the head of rural consumer finance business, he began to ponder a question:

How to combine traditional agriculture with Internet and digital technology, and move complex production nodes to the Internet to realize digitalization?

He knows that the difficulty of internet entrepreneurship in the agricultural field is exponential, and everything must be from

ground

At the beginning, when it was actually implemented, there must be countless impossibilities, all of which are impossible, and there are still troubles ahead; After preparation, he took the core team from China Agriculture, New Hope and other institutions and founded it on 20 18.

Decided to cut into agricultural digitalization from the supply chain of aquaculture production area.

China's agriculture at this stage, just like the Internet era in 2002, is undergoing tremendous changes, especially in the field of aquaculture. In addition to the fact that pigs are biological assets under national strategic control, poultry, beef cattle, mutton sheep, fishery products and other categories have many pain points, such as extreme dispersion, uncontrollable cost, low efficiency, irregular food safety and non-traceability.

Wang Zhengxi wants to find a subdivision direction, and insert the business first like a needle. In his hometown of Shandong, poultry farming accounts for 3/4 of the national market, and he chooses from poultry.

meat duck

This category began its initial attempt.

Upstream suppliers, including feed, veterinary drugs, livestock and poultry seedlings, breeding equipment, etc. Farmers in the middle reaches are usually local villagers aged around 30 -60, and husband and wife are the main force of farming labor; Downstream is a refrigeration plant.

Wang Zhengxi intends to use an online platform to transfer these links to the Internet first.

However, Wang Zhengxi found it easy to be a local Internet company.

Not used to the environment or weather type of a new place.

It is not easy to get into the duck pen.

Among them, farmers have a low level of education, and refrigeration plants are often reluctant to trade directly with them, but choose middlemen, commonly known as duck heads. The duck head connects the refrigeration plant and the farmers, and will try to help the farmers buy feed and ducklings, rather than the farmers communicate upstream and downstream.

There is a problem-farmers, duck heads and refrigeration plants have never had legal and compliant commercial contracts.

Under the established traditional mode, duck head is responsible for developing farmers for the cold storage factory, and the cold storage factory directly signs a breeding and recycling agreement with the farmers, and duck head is responsible for purchasing ducklings in advance and giving the feed to the farmers on credit. Farmers and cold storage factories will verbally agree on how much the duck head will bring to the cold storage. After 38 days of slaughter, the cold storage factory took the meat duck from the farmers, but gave the money that should be given to the farmers to the duck head, from which the duck head was first taken out and the rest was given to the farmers.

Under the traditional mode of non-compliant three-party commercial contract and chaotic transaction process, it will lead to the weak performance and delivery ability of upstream and downstream, and also lead to two potential risks: because there is no digitization in the process, farmers do not know the real slaughter data, and there is the risk of being detained or modified; Risk of duck head not being sent to refrigeration plant under market changes.

After a thorough understanding of the local aquaculture circle, Wang Zhengxi found more problems.

Farmers are mostly family-based, with insufficient funds and difficult capital turnover. Every farmer needs to pay a deposit of10 million yuan every year. Due to the small scale and lack of collateral, financial institutions have low willingness to borrow.

When farmers use traditional experience to breed, they usually rely on their own experience to use veterinary drugs when ducklings die, but in many cases, the results are little and there is no breeding data to help them recover. It is difficult to know what the actual reason is.

In the background of digital society, farmers still record the death and birth data of ducklings in the original way, and they will use boxes, blackboards and notebooks to record them, which makes the accuracy and authenticity of the data impossible to guarantee.

In the end, farmers still need the help of duck head to make a living in the compromise of risks and become a group of invisible workers.

After doing his homework, Wang Zhengxi believes that the whole industrial chain needs integrators and standardized operations to ensure the interests of all parties. With the foundation of standardized operation, the aquaculture industry can be empowered by digitalization. Grasping the crux of the problem, Luxury Technology began to solve the above problems and integrate the industry with digitalization.

Enter digital agriculture at the right time.

In two years, Wang Zhengxi and his team left the Beijing office building and slowly went deep into the farmers' side. Salespeople also use local dialects to understand farmers' feedback.

Wang Zhengxi is ready to start with the pain points at the bottom and solve the problems one by one.

June 20 18, one month after the company was established, he got the first financing, first made a duck head in Huantai County, Zibo, Shandong Province, and began to sort out the platform logic.

For example, if the legal subject and legal logic are not clear, then refine them one by one.

On the cost side, Sheyu signed an agreement with farmers to raise and recycle meat ducks, found cold storage factories, farmers, feed and seedling suppliers through supply chain finance, and signed recycling agreements and sales agreements with them according to standard legal procedures. The content is detailed to the terms such as the number of ducklings, feed model, vaccine model, price, etc., and invoices are required for settlement. Realize legal compliance in the process and avoid the risk of farmers becoming legally vulnerable groups.

At the same time, social science and technology are also developing corresponding hardware sensing systems and software programs.

A set of air detection equipment combining temperature, humidity, carbon dioxide and ammonia gas, combined with software, helps farmers to breed scientifically and avoid the risk of death of meat ducks due to unscientific breeding.

When the transaction process is moved online, the data will be stored on the She Yunong letter APP platform. Luxury technology cooperates with banks and other financial institutions, relying on the real farming data and transaction data of online farmers of luxury technology.

Provide farmers with loan assistance services at lower interest rates.

202 1 is the first year of the "14th Five-Year Plan", and the national policy requires that rural agricultural modernization be realized in 2035, and other policies to benefit farmers have been introduced one after another. Financial institutions hope to support more farming customers in agriculture and rural areas. Social science and technology happens to have a legal way to lend money to farmers and feed back real data to banks. In this way, the support of national policies and the injection of bank funds have solved the problem of farmers' funds to some extent. Wang Zhengxi said:

Agriculture can't be faster or slower, only half a step faster. They just caught the dividend period of agricultural digitalization.

After all processes are legal and compliant, and the upstream and downstream processes of the industry are all opened, the last hammer from offline to online falls back.

Luxury domain technology first deepened the Shandong market and opened luxury domain technology branches in key counties and towns.

Account managers began to visit farmers door-to-door, establish cooperation to promote App software, invite farmers to settle in SaaS platform, and provide services for farmers in person.

Farmers can use App to make loans, place orders and settle accounts, and record the data in the process;

When the cold storage factory comes to the door for recycling, farmers should match the data of the original duck fry, and each link should be strictly recorded to ensure the accumulation and precipitation of real data;

In the periodic feed delivery, the system will also reasonably dispatch feed trucks, plan the optimal route, and supply feed for multiple farmers to achieve the effect of reducing costs and increasing efficiency;

Next, the platform will also network the complex, so that the software and hardware can be deeply integrated, providing more accurate information such as air, humidity, temperature, ammonia gas and carbon dioxide, and helping farmers to raise more scientifically.

Opening up the supply chain online is the first step of luxury technology. By realizing the digital transaction of farmers, feed mills, seedling factories and refrigeration plants, SaaS transaction data can feed back financial business.

Speeding up the development of agricultural economy through digitalization

In the planning of Wang Zhengxi, Luxury Technology is by no means to be an Internet version of the duck head, but a

Digital trading service platform of agricultural product supply chain,

Integrated full-cycle SAAS technology platforms for livestock and poultry, such as supply chain financial services, digital management of breeding process, traceability of food safety data, and supply chain transactions of origin, can directly output real origin data and food safety data for financial institutions, insurance companies and Internet fresh e-commerce, further empowering farmers to reduce costs and increase efficiency through science and technology.

In 2020, Luxury Technology cooperated with a number of banks in supply chain order financing. The annual income of 202 1 exceeds 40 million, and there are over 500 cooperative breeding bases. It is estimated that in 2022, it will help breeding customers to sell 5 million meat ducks, with over 5,000 cooperative breeding bases and revenue exceeding 100 million yuan.

Judging from this data, the platform foundation of Luxury Technology has been successfully polished. The next key step is to expand categories and business areas.

Because of agricultural farming, 70% of the farming cost comes from feed. According to Wang Zhengxi's plan, in terms of categories, poultry with high mobility will be taken as the initial cut-in category, and then it will be extended to high-priced biological assets such as beef cattle and mutton sheep to help more agricultural farmers realize digital transformation, and at the same time, it will create its own brand of small fresh fish, so that every duck and fish that people eat on the table in the future can be traced back to its breeding and trading data.

Geographically, it will continue to cover Shandong Province, and gradually expand to other provinces after this round of financing. In terms of software services, Social Science and Technology will continue to consolidate SaaS services next year, iterate a new version through customer feedback, realize online solution of the whole process, and launch a traceability system with the development of intelligent hardware, which is deeply integrated with software.

In the next 1-3 years, Luxury Domain Technology will gradually open the SaaS platform, build an open trading service platform, serve the upstream and downstream of China agricultural production areas through SaaS+ self-operation+matchmaking, develop into a full-category supply chain, realize procurement and online trading, and serve the rapid development of digital agriculture.