Shop operation skills

First, the problem of drainage is not that the traffic can't enter, but that the people attracted are not interested in your products at all. Accurate drainage is the key.

Second, the DSR problem, why is the drainage accurate and the conversion rate still so low? Because your DSR is too low, it affects customers' purchasing confidence, and then affects the inflow of natural traffic. It is suggested that this indicator should always be concerned, and it is best not to continue to decline! For example, the express delivery is slow and the appropriate delivery is smooth!

Third, product problems, blindly launching products that are not in line with the market, or product positioning is wrong, too high or too low. I can't find your baby with this attribute in the first few pages, and it's not difficult to do it!

Fourth, the problem of picture promotion, who will buy your things if the pictures are not attractive? It is best to work harder in this regard. Taobao is, after all, a big market for buying pictures!

5. The first page and the detail page are similar and plagiarized, the first page and the detail page lack innovation, or the content is inconsistent with the product, the product parameters are not enough, and the purchase point is not refined enough, which will affect the sales of your products, because the first impression is very important. Also, it's easy to have no new labels (of course, some categories don't have new labels)

Sixth, product evaluation, it is very accurate to observe the evaluation and additional evaluation of your product in time, maintain interaction with customers, and respond to the subsequent disk control in time. This aspect needs your customer service responsibility and skills in place!

Seven, timely new products, shops that do not continuously update products are equal to a pool of stagnant water, and the flow of new products is less.

8. If the coupon is set incorrectly, 99% of the buyers are greedy for petty gain, and any discount, full reduction or coupon will arouse their desire to buy.

Nine, the activity node, there is no activity for a long time, the buyer can't stand it anymore, because it is all that problem, greedy and cheap.

Maintenance of X.CRM. As we all know, a healthy shop is composed of new customers and old customers, so the maintenance of members is very important.

Whether the customer service understands the products, such as sales speech and negotiation skills and thinking mode, will affect your sales.

Twelve, after-sales problems, long-term non-refund, contempt for customer returns and other acts will lead to unqualified stores, seriously affecting store development and event registration, purchasing confidence and natural flow.

Thirteen, with the package, good related sales are the main means to increase the unit price of customers, and also play a role in stimulating traffic!

Fourteen Execution: The problem of the store has been found out, but the delay in handling it means that the problem has not been found out, which is equivalent to complicating the problem and wasting manpower and material resources.

15. Self-righteous photographers and designers insist on some unnecessary persistence with their own aesthetics and so-called experience, ignoring the opinions of operators and others. You should know that operators have plenty of data, and what you have is illusory so-called experience.

Sixteen, the promotion method is wrong, thinking that high ppc can be transformed, wasting people and money.

Seventeen, do not understand the competitors blindly compare, resulting in serious mistakes in business direction.

Eighteen, I feel that the e-commerce platform is a place to clear goods, and I still refuse to discount and make the price artificially high. You should know that you are a smart seller and consumers are smarter than you.

Nineteen, do things that can be done once and for all, lack of persistence. Many times, the details are always well done. If there is such a set of operating cheats that are suitable for all categories and can be done directly, then you don't need to read the post here, do you?

Twenty, my own shop is not good and I don't accept changes.

With the change of the rules of a certain treasure, a certain treasure has more and more restrictions on shop customers, and there has been shop distribution. Compared with Taobao's Alibaba distribution model, it is more compliant. After the intelligent matching of store distribution software and the confirmation of consignment relationship with Alibaba merchants, many goods that Taobao can't upload can be uploaded, such as branded goods such as clothes and shoes. Because these products involve brand and picture protection issues, Taobao was collected without the permission of others, so many friends who are not familiar with the operation will be punished for illegal sales when doing it!