What is the strategy of brand promotion?

Brand promotion is an important link in the process of brand establishment and maintenance, including communication planning and implementation, brand tracking and evaluation. No matter how good the brand idea is, it will not become a strong brand without strong promotion and implementation. Then let's study the strategy of brand promotion:

1. Positioning around the brand

Brand promotion and brand positioning should not be ambiguous and disjointed.

2. Wave promotion strategy

Brand communication should be "wave after wave".

3. Give consideration to both width and depth

In the process of brand promotion, brand width is the foundation and the first vitality of the brand; The promotion of brand depth is fundamental and the second life of the brand.

4. Pay attention to customer needs

The only reason why customers buy old-age service products is that there is demand and it is just needed. Therefore, it is necessary to dig deep into customer needs in promotion.

5. Customer-centric strategy

There are actually two costs that customers are most concerned about, one is consumption cost and the other is risk cost.

6. Communication strategy

7. Convenience strategy

8. Relationship marketing and recommendation strategy

Mainly refers to the word-of-mouth communication and recommendation of people who are familiar with our brand, from one word to ten words, from ten words to one hundred words, and finally achieve the effect of improving brand awareness.

9. Network promotion strategy

Promote through portals, search engines, Weibo, WeChat, blogs, etc.