Traditional Culture Encyclopedia - Traditional culture - What is a marketing cloud platform?
What is a marketing cloud platform?
Functions of the marketing cloud platform: 1, automatic marketing.
Through the marketing cloud platform system, the marketing activities are designed by using the project automation process, and the marketing activities are started with one button and fully automated.
With the help of the marketing cloud platform, the drag-and-drop design of the process can be realized, and the control of marketing activities can be accurate to the second. At what time, website, WeChat, SMS, email, membership system, APP or e-commerce platform, what kind of marketing interaction with what kind of customers, you only need to build an automated operation process and then start it with one click.
2. Artificial intelligence algorithm
The intelligent engine in the marketing cloud system realizes more accurate intelligent marketing through optimized algorithm extraction, ai embedding, scene optimization and more accurate data outlier processing means.
With the help of AI intelligent algorithm, the marketing cloud platform can realize intelligent crowd segmentation, intelligent value scoring and intelligent strategy recommendation. Doing precision marketing will give every customer a variety of labels. The more attribute tags, the finer the granularity of user research and user portrait.
CDP (Customer Data Platform) of Jingshuo Technology Marketing Cloud System can manage users in more detail, such as customer's gender, interest, industry, age, category preference, consumption tendency, order type and channel type. Some large retail enterprises have tens of millions of users, and even set thousands of attribute labels for a single customer, so that they can be targeted in every marketing activity.
3. Omni-channel marketing
The marketing cloud platform solves the problem of omni-channel marketing, opens all marketing contacts in marketing and establishes a unified marketing strategy, which not only saves the market budget, but also brings users a good interactive experience.
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