Project Background of "Three Creative Games to Help Agriculture"

1. The Party and the government attach great importance to the issues concerning agriculture, rural areas and farmers, and have successively issued a series of policies and measures to promote rural development, such as "the city feeds back the countryside", "the industry feeds back agriculture", "agricultural tax reduction and exemption" and "home appliance subsidies".

2. In addition, the plan of university student village officials has been launched all over the country, which is an important measure to promote rural development. The cultural quality and economic purchasing power of rural farmers have been greatly improved, which provides a basic guarantee for us to enter the rural market.

3. In view of the huge potential of the rural market, the No.1 document of the Central Committee in May 5438+ 10 this year first proposed "strengthening the construction of agricultural products e-commerce platform", which laid a policy foundation for the development of rural e-commerce. According to the requirement of "implementing e-commerce into rural areas" put forward in the No.1 Document of the Central Committee, the Ministry of Commerce is currently working with relevant departments to formulate guiding opinions on accelerating the development of rural e-commerce, focusing on the information transformation of rural traditional circulation networks, building an e-commerce platform for agricultural means of production and developing e-commerce for agricultural products.