What does the new retail concept proposed by Ma Yun mean? Can you give an example?

The combination of online and offline and logistics will generate new retail. 20/kloc-at the Alibaba Cloud Habitat Conference in June, 2006, Alibaba Ma Yun put forward new retail for the first time in his speech. "In the next ten or twenty years, there will be no e-commerce, only new retail.

Simply put, new retail = online+offline+logistics. The thing about logistics is that logistics is convenient to supply when purchasing, and consumers send express delivery to facilitate delivery. In short, it is integration.

All three squirrels have opened physical stores, but the online is still very good. Come to Iraq, Shanghai is everywhere, but Tmall is also developing well. This shows that this is a trend.

So how can we combine online and offline, huh? Of course, in addition to opening an online store, you can also try e-commerce live broadcast. I remember that the red bean horn live broadcast of Telecom has started to do new retail. Their mode is: physical store panorama/mobile phone live broadcast. Live broadcast is also a slogan. Live broadcast can effectively move physical stores online with one click.

For example, I have a physical store. Through the panoramic live broadcast mode of Hongdoujiao APP, I can see my store online, and users can also place orders online.

So no matter which mode, it is ultimately a combination of online and offline.