How to find customer resources

How to find customer resources

No matter what industry you are in, you need contacts, that is, customers. A few years ago, your business relied on door-to-door service. Now the Internet relies on propaganda. +V:l i u b i y？ a 1 1 5

Finding customers is an important and difficult part of sales staff's work. Therefore, if you want to do a good job in sales, you must master certain skills in finding customers. Here are some tips for finding customers, maybe this is what you want! ? Do you have any relatives or friends? These are all your social relationships! ? Will you find the source of goods? How to find the source of goods, how to find customers! ? There are many ways to find customers, but there are only four ways to sum up? Finding customers is an important and difficult part of sales staff's work.

Therefore, if you want to do a good job in sales, you must master certain skills in finding customers. Here are some tips for finding customers, maybe this is what you want! Do you have any relatives or friends? These are all your social relationships! Will you find the source of goods? How to find the source of goods, how to find customers! There are many ways to find customers, but in summary, there are only four words: "advertising" and "relationship". Advertising is the premise of finding customers, relationship is the basis of getting customers, and service is the key to consolidating customers and expanding markets. Let's talk about the types of "advertising" here: first, the forward advertising method is to find customers at the shipper and place advertisements at the location of production enterprises and operating companies through letters, newspapers, television, books and periodicals, which is forward advertising. Generally, the advertisements at the beginning of the year, the beginning of the month and the beginning of the week are all prime time (more exciting in the school channel of the World Factory Network). The cross-use of letter advertisements and newspaper advertisements can complement each other, and the potential of letter advertisements is obvious. For those start-up enterprises, it is difficult for companies to radiate, and newspaper advertisements are just the opposite. Where the letter can't reach, newspapers can see it, and customers can see your advertisement as long as they need it, so that business is easier to talk about. The circulation and radiation of newspapers are many times larger than letters, but the disadvantages of newspapers are that they are easy to be outdated, thrown away and forgotten. Second, the reverse advertising method is to find customers on the receiving side, and it is reverse advertising (reverse customer search) to place advertisements in the location of the demand-side enterprise company by means of letters, newspapers and other media. The advantage of reverse advertising lies in the long-distance demand-side market, with few advertising competitors, which is easy to be impressed by customers and will produce benefits when necessary. Reverse advertising also has an irreplaceable advantage: the special line company sends advertisements and telephone calls to the location of the special line, which is generally easy to impress customers' local accent and nostalgia and negotiate business. Another advantage of reverse advertising is that customers don't need to pay freight in advance, and they usually pay cash on delivery. This method is both economical and convenient. Why not? Third, the targeted advertising method is the goal of choosing advertisements. As far as the industry is concerned, heavy goods and large goods, such as steel and building materials, are generally selected. Machinery, machine building and chemical manufacturing industries have large shipments and high safety factors. Goods can't be sold, can't fly, are not easy to be deformed and damaged, and are not easy to get wet. On the other hand, it is known that a company sends more goods to a certain place (more exciting on the school channel of the world factory network), so it will pay off by advertising regularly and continuously in a preferential way in terms of price and service. How to find customers is how to find goods. There are many ways to find customers, but in summary, there are only four words: "advertising" and "relationship". Advertising is the premise of finding customers, relationship is the basis of getting customers, and service is the key to consolidating customers and expanding markets. Let's talk about the types of "advertising" methods: Fourth, radial advertising methods generally refer to advertisements placed by books, newspapers and other media. This kind of advertisement has a wide radiation range and a long time limit, but it is expensive, easy to be confused, difficult to highlight, difficult to attract customers' attention, and relatively affects the effect of the advertisement. Five, fax advertising method is to send the company's information (such as license, certificate, price list) to the enterprise or company. Send a message first, then talk on the phone, and visit if you are interested. There is a great possibility of business negotiation in this way. The advantages of fax advertising are flexible choice, convenient operation, low cost and cheaper than letters. Six, stealing column method, that is, the driver provides the customer's phone number, contacts the customer in the name of the driver, makes his identity public after doing business once or twice, and finally makes the customer admit that you accept you, so that the original driver's customer becomes your customer. Seven, climbing relatives, that is, the relationship method mentioned above, find friends, folks, classmates, comrades to introduce relationships, or visit, give them gifts or telephone exchanges. In short, it is very important to pay attention to the word "love", pay attention to human etiquette and establish friendship with customers through relationships.