From the era of media big data, how to operate in the early days?

Since the era of media traffic, initial operation is an important work. How to operate? Need to do the following specific matters, in order to achieve the effect.

Self-media is a result of the development of mobile internet and the rise of super traffic distribution platform. Traffic driving and traffic empowerment are important sources of media flowering and fruition. Traffic is an indispensable driving force in the field of media. Everything is based on traffic, and traffic acquisition and traffic conversion are the values that exist from the media.

Self-media is a new media form with strong media attributes. It puts personal creation and personal communication online, participates in the traffic distribution platform in a fully open form, and realizes accurate distribution with intelligent push and big data algorithms. This advanced traffic distribution has been fully demonstrated in today's headlines. Many mature self-media have now become the super IP of today's headlines, and it is conceivable how important it is for the self-media to operate in the initial stage.

On the super traffic distribution platform, how to operate from the initial stage of the media? The first is positioning. Positioning is very important. If you have social and political resources, you can locate the current politics. However, many political media come from newspapers, magazines and other traditional media. In addition to current politics, it is life service or industry. Serve life and industry. Since the media is not only spread, but also timeliness. Relying on the traffic distribution platform, value information can be delivered more timely and efficiently. In addition to the above categories, the larger groups are all kinds of self-media founded by individuals or groups, institutions and enterprises. This kind of self-media is characterized by hobbies, interests and expertise, and is positioned in life or service. Once the positioning is accurate, it can also achieve super drainage and effect transformation.

Secondly, offline guidance can realize online application, guide the usage habits of offline groups, and achieve the purpose of online traffic. Once it is promoted in the circle of friends or groups in the early days of the media, the awareness and usage rate will be improved, and the transformation from offline to online will be completed. With this process, there have been a large number of audiences and fans since the early days of the media, laying a solid foundation for the follow-up operation of the media.

Finally, the brand and logo are established, and a series of activities are planned by using the integration and interaction between offline and online, so that fans and self-media can be more cohesive, and the close integration of fans and self-media can be completed in the early stage. Voluntary mass sending by offline groups has invisibly expanded the influence of the media, stirred up the traffic distribution platform, and naturally gained traffic empowerment, realizing a great promotion from the primary stage of the media to the media stage.