What is information flow advertising and how should it be delivered?

Information flow advertisement is an advertisement located in social media users' friends' trends or in information media and audio-visual media content streams. The forms of information flow advertisements are pictures, pictures, words, videos, etc. , characterized by algorithm recommendation and native experience. You can orient them by tags, and you can choose to push exposure, landing page or application download according to your own needs. The final effect depends on three key factors: creativity+orientation+bidding.

Feeds advertising was first launched by Facebook in 2006. This kind of advertisement interspersed in the content stream has a relatively good experience for users, and for advertisers, users' labels can be used for accurate delivery. Therefore, especially after the arrival of the mobile Internet era, it has ushered in explosive growth, and almost all Internet media have launched information flow advertising platforms.

Advantages of information flow advertising: 1. Huge traffic; 2. The algorithm is leading; 3. Rich in forms; 4. Accurate orientation; 5. Good user experience. Combining big data and AI for accurate delivery can meet the demand, whether it is brand exposure or effect.

According to the attributes of the platform, it can be divided into social class, information class and video class.

Orientation mode: generally, there are natural attributes, geographical attributes, crowd attributes, user-defined attributes and so on.

Charging methods: CPC, CPM, CPA, OCPC, OCPM, OCPA.

Effect evaluation: creativity+orientation+bidding.

Information flow advertising has become the main mode of realizing traffic on media platforms. From the traditional giants to the emerging forces, they have joined the information flow advertising wars, such as Tencent, Ali, Baidu, Netease, Sina, Today Headline, Xiaomi, 360, Zhihu, Meiyou, Bili Bili, Aauto Quicker, Tik Tok and so on.