Traditional Culture Encyclopedia - Traditional culture - How does advertising affect our lives?
How does advertising affect our lives?
First of all, advertising has the functions of spreading knowledge, promoting positive thoughts and improving people's cultural literacy. Secondly, advertising can guide consumption, stimulate consumption and guide the rational flow of funds. Finally, while advertising promotes products, it also provides convenience for consumers to shop.
"The smell of wine is not afraid of the deep alley." Now, there is an advertisement that is even more afraid of the deep alley. A good advertisement can make people smile and get popular support. Naturally, consumers will also be affected by the advertising effect when they consume.
The characteristics of advertising:
Advertising is different from general mass communication and publicity activities, mainly in:
1. Advertising is a kind of communication tool, which transmits the information of a certain commodity to a group of users and consumers through the production or operation institutions (advertisers).
You need to pay the advertising fee.
3. The communication activities carried out by advertisements are convincing.
4. Advertising is purposeful, planned and continuous.
5. Advertising is not only beneficial to advertisers, but also to the target audience, which can make users and consumers get useful information.
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