Traditional Culture Encyclopedia - Traditional culture - Looking for information on the history of western fashion
Looking for information on the history of western fashion
Gorgeous quality and fine design laid the SimpsonPiccadlly perfect aristocratic temperament, from here on, will be forged a classic and innovative name: DAKS, and fashion history will be advocated a wave of British trend, and in the future more than seventy years of history enduring.
The 1930s
The slacks for cracks!
This period saw the birth of a groundbreaking item - men's slacks inspired by the game of golf, which were more active pants with a rubber liner sewn into the waistband as an alternative to straps. The concept of this new type of pants came from Sirneon Simpson's son, Alec Simpson, Alec and his friend DudIey Beck will be both of their names of the first letter of the word spelled together, to get the name DABS, but because of the lack of loud lack of tough, so the B replaced Beck (the last letter of the name, and became the) "DAKS". Their agent liked the name immediately and realized that the word suggested "dad" + "slacks". Since then, a loud brand and a mythical legend began to interpret across the ages. 30s, fashion trend tends to be comfortable and practical, the design of the top tends to be shorter, lapels are no longer exaggerated and eye-catching, pants are more wide, Simpson launched a double layer of waterproof texture of the windbreaker became the fashion of the time. 1936 Olympic Games made the element of sports has become fashionable, the trend quickly spread across the world. The 1936 Olympic Games made the element of sports fashionable, and the trend quickly spread throughout the European continent, and Simpson's drawstring pants, which were well-made and had special fabrics to protect against wind and rain, naturally became the favorite of many sports fans.
The 1940s
"man-tailored" for war andpretty for peace (strong, because of war; beautiful, in the name of peace)
After the Second World War, women's clothing design under the British trend began to add more Men's clothing elements, the shoulders will be relaxed, changing the visual effect of conventional women's clothing. The emphasis was on the waistline of the top and the hemline of the skirt, thus reflecting the French style of peace and nature.
The 1950s
Home and Away
In the mid-1950s, men experienced an unprecedented level of comfort. The casual tweed tops they wore while playing tennis or golf finally gave them a sense of pre-war idleness, and with the British trend for gym shorts, slacks, and front-opening cardigans, they were likely to be essential to men's closets for the next forty-five years. 1957 onwards saw the British trend go more directly international. The straight lapel was a mixture of casual American style with refined Italian lines. At the same time, colorful denim and cotton fabrics became popular on the beach.
The 1960s
For ladylike hippies
The anti-war sentiment of the 1960s sparked the hippie movement, and the anti-conformist fashion trend intensified. In Britain, men's clothing used polyester and wool to create tailored jackets and tops. Women's fashion was a mix of fabrics and exotic designs. Turkish-inspired dresses and silk tops with psychedelic floral prints were all in vogue.
The 1970s
Romantic reaction, and the peacock revolution
In the late '60s, Simpson brought a whole new style to the fashion conscious. Women's clothing, inspired by mythological stories, wrapped women in sarees covered in botanical prints, while plaids and psychedelic floral prints remained a constant theme in the British style of labels such as DAKS. The men's wear was all about the details, with Byronic sleeves that showed off their suave character, and upward-pointed shoulders and wide collars. German designers used polyester fabrics in the sportswear collection, giving the clothes a long-lasting, glossy finish.
The 1980s
The ups and downs Of fashion
The tight and shiny '70s were over, and the '80s brought a new twist to menswear. Jacket tops dropped in the waistline, shoulder lines became wide and loose, and narrow collars were worn with conspicuous shirts and ties. Straight-legged pants showed a casual feel, more suitable for traveling and city life. Women's casual shorts and berets add energy and playfulness.
1990s
Definitive fashion
Classic woolen fabrics and pops of color continued the optimism of the 1980s. The badge added to the breast pocket of military-style tops recalled the newly opened store on Piccadilly, from which a new page in European fashion history was added. Golf-appropriate designs of the period also made men feel casual and comfortable. In addition to innovation, it also took classic elements from the past.
2005
The return of the Scottish style
This year's fall/winter collection still embraces the British trend of elegance and generosity. The classic tartan still plays an important role. In line with this year's fashion trend, with the brown system of women's clothing combined into the forties revered neutral effect and the seventies popular mystery feeling. The flowy sarees with a slim fit reveal a mature, feminine and competent woman. The men's wear expresses the cool British temperament without any reservation, the brown color is embedded with bright red, and the Scottish style elements are added to it, and the loose mid-length jacket is still considering the degree of fit, which reveals the urban feeling of lightness.
Connection: DAKS SIMPSON
The story of DAKS Simpson began in 1894. In that year, SimeonSimpson set up a clothing booking factory in the Whitechapel district of London, supplying a group of high end menswear stores.
As the business grew, a new, larger factory opened in 1917, with additional factories opening in the early 1920s, and Simeon Simpson died in 1932 and was succeeded by his son, Alec Simpson.
In the early 1930s, A1ec decided that the time had come to produce a high-quality ready-to-wear collection, and in 1934 he invented and launched the self-supporting belt, which was patented worldwide for many years. To this day, this belt is often referred to as the "DAKS belt". It was at this time that the brand name DAKS was born, a combination of two English words, "BAD" and "SLACKS. With DAKS as the brand name, the company gradually developed into the largest manufacturer of top quality men's clothing in the United Kingdom, and its products are sold worldwide.
In 1936, a retail store opened under the name Simpson Piccadlly. By the mid-1950s, a third of the company's products were exported around the world and DAKS was recognized as a major exporter.
In 1956, Simpson Piccadlly was awarded the Royal Warranty of His Royal Highness the Duke of Edinburgh, followed by Her Majesty The Queen's Royal Warranty in 1962 and His Royal Highness The Prince of Wales in 1983.
In 1976, DAKS introduced its own plaid pattern, House-check, which has since become a global icon for the DAKS brand and can be seen on the brand's clothing and accessories collections.
Today, BAKS' traditional British style has been revived in full force, bringing with it the latest in classic styles for both men and women.DAKS combines its renowned garment craftsmanship with fashion staples by choosing first-rate fabrics in unique colors and the latest fabric compositions, and by using state-of-the-art weaving techniques.
For DAKS, 2005 marks the beginning of a new era. 2005 Milan fall/winter fashion cycle saw the launch of a new luxury womenswear collection designed by TizianoMazzilli and Louise Michielsens.
DAKS plans to launch a men's ready-to-wear luxury collection during the Spring/Summer 2006 fashion week to complement the brand's already well-established men's collection. Designed by Bruce Montgomery, the collection will showcase DAKS' centuries-old craftsmanship while incorporating contemporary elements, aiming to compete with other luxury collections at the high end of the market. The luxury collection will be presented in June 2005 during Milan Men's Fashion Week.
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