How to analyze the effect of TV advertising

The continuous development of television advertising, the effect of television advertising is not only advertisers, but also people are concerned about. Then it is also a problem that should not be ignored in order to improve the effect of television advertising. Throughout the view of today's domestic spices market, tens of thousands of large and small enterprises, in the round after round of market competition, advertising has become a battlefield without smoke. The following is an analysis of the effectiveness of seasoning TV advertising.　　Haitian and Kitchen State become soy sauce industry Double Dragon, the advertising competition between the two has been a long time, Haitian as the industry giant, strong, but has not been able to take its identity in line with the advertisement to put, first a group of soybean claptrap in front of the camera, and then a pot of fried rice on the screen, self-smashing signboards, although a thousand means, but the effect of the market share from its increasingly divided up as can be seen. Zibo traffic arts and culture radio advertising effect is very good.　　On the contrary, Kitchen State, Li Liqun's latest endorsement ads, put forward a good soy sauce is out of the sun through the intuitive and clear picture of the elaboration of the brand's advantages to show, the sun full 180 days has also become a new indicator of the industry product is good or bad. But the only shortcoming is that the advertisement lacks enough attractive memory points, it is difficult to make people's eyes bright, many concepts need to browse many times to memorize, inconvenient to circulate, which is the reason that Kitchen State has been trying hard, but still only followers. >>> More TV features Here we have to mention some of the emerging soy sauce brand, these new small and medium-sized enterprises, survival in the cracks of the strong, practiced a tough communication marketing way. You and soy sauce is one of the best examples. The company has reached a **** understanding with Zhongqi Film, and has successfully shot product commercials, which have boosted sales in the local market. The advertisement work of UHSA Soy Sauce "Fire Eyes and Golden Eyes" makes the seasoning market, which has always been boring and dull, bright.