How is a TV series produced from start to finish?

I. First of all, you should see whether your friend's company has the qualification of TV drama production and distribution - registered capital of more than 3 million, with the provincial radio and television bureau (department) issued the "radio and television program production and operation license" (the State Administration of Radio, Film and Television uniformly printed).

Secondly, after selecting a good script, hold the "Radio and Television Program Production and Operation License" and the story outline which expresses the theme idea, main characters, period background and storyline of the drama, and then go to the Provincial Radio and Television Bureau (Department) to declare the TV drama theme planning project.

Three, the producer (your friend's company) and the screenwriter, director, camera, starring actors and other creators signed a letter of intent to cooperate (can be watered down, can be changed later). With the application report, "TV drama production license (B) application registration form", a copy of the subject planning project approval documents, screenwriter authorization to the provincial radio and television Bureau (Department) to apply for "TV drama production license (B)" (limited to filming the drama, valid for 180 days).

Four, financing ...... As for how to pull, and talk about advertising is almost the same; the difference is that companies participating in the investment can get a share of the dividends of the TV series release.

Fifth, build the group, select the actors ......

Sixth, to determine the location, filming ......

Seventh, post-production.

VIII. Distribution.

About distribution, some companies come across a good script and then look for a professional distribution company to talk about distribution, sign a distribution contract, and some distribution companies will be part of the money into the producer's account in advance.

The distribution of TV dramas is possible as long as there is a Distribution License. Generally, the production companies have applied for the Distribution License.

The production company itself distributes a lot, and the distribution by the distributor's distribution is rare.

The process of TV drama distribution is actually the whole process of program marketing:

1. Market segmentation to choose the target market

2. Positioning of the TV drama

3. Marketing mix

a. Product strategy

b. Pricing strategy

c. Distribution channels

d. Promotion: Advertising, business promotion, public **** relations, personnel marketing

Distribution process of TV dramas

I. Two types of distribution of TV dramas:

There are two types of distribution of TV dramas by TV drama production companies: independent distribution and commissioned distribution. There are two modes of operation for commissioned distribution: sell-off and agency. Self-distribution is the first choice of the majority of TV drama production companies, which can maximize profits; commissioned distribution is common in small-scale production companies or production companies just starting out, producing TV dramas in the market mostly belongs to the second and third grade.

1, strong production companies more independent distribution, small production companies usually use commissioned distribution

If the different production production companies to further analyze the distribution of television drama used by the company can be seen on the television drama production capacity of the company, usually the distribution of strong ability, "independent distribution" of television dramas The proportion of "self-distributed" TV dramas is very high. Large production companies with an annual output of more than 200 episodes of TV dramas all use the "self-distribution" method to distribute their own TV dramas.

2. In commissioned distribution, most production companies adopt the sell-out method

Newly established companies or small production companies lack distribution strength, so they are usually willing to sell out, or commissioned distribution. Currently, most production companies take the sell-out approach, and the distribution company's share of the agent's fee is usually 15-30 percent, usually with a guarantee.

Second, the two distributions of TV series:

The distribution of TV series includes two distributions, in which the first distribution is the main market. The first distribution is mainly the social production company to the CCTV or provincial stations or provincial capitals to supply the film, for the social production company, the first distribution has completed all the revenue. The second distribution is for provincial and capital stations to supply films to downstream city TV stations to maximize the revenue from the broadcasting rights they have purchased, but the second distribution accounts for a very small proportion of the main amount of TV drama distribution.

1. Provincial stations and provincial capitals are the main markets for first-time distribution

Although there are three buyers in the first-time distribution market for TV dramas: CCTV, provincial stations and city stations, the distribution strategy of the vast majority of production companies is to "distribute nationally and sell at provincial level", with provincial stations and provincial capitals as their main sales targets. The provincial and provincial capital stations are their main sales targets.

2. Local and municipal TV stations outside the provincial capitals are the main targets of secondary distribution

Secondary distribution is the sale of TV dramas purchased by TV stations within the scope of broadcasting rights and time, which is a source of income for local TV stations. But the number is not large.

The main body of secondary distribution is either the TV station or the channel, depending on the independent status of the channel in the TV station. Generally speaking, provincial and capital TV stations that buy broadcasting rights for the whole province can sell broadcasting rights to other local and municipal TV stations.

There are two types of secondary distribution. One is to distribute before broadcasting and the other is to distribute after broadcasting. Generally speaking, the provincial TV station distributes to the prefecture and municipal stations first, and then the provincial station broadcasts it after they have broadcast it.

3, the joint purchase, can not be ignored aggregation of power

On the purchase of a single television station, CCTV is greater than the provincial stations, provincial stations are greater than the city stations, often city stations can not get the right to broadcast the excellent drama. In the state of fierce competition, provincial and city stations are more common to co-buy and co-broadcast.

National City Stations Collaboration

Nationwide competition is mainly between the National City Stations Collaboration and CCTV for excellent dramas. The National City TV Collaboration is an organization under the State Administration of Radio, Film and Television (SARFT), which has more than 200 city TV station members, and has the advantage of channel resources that can be transformed into a whole.

In 2002, the national cable TV stations jointly purchased the broadcasting rights of "Returning Pearl II", and in the same year, the premiere rights of "Legend of the Eagle Eagles", which was highly publicized by the media, was jointly purchased by more than 30 city TV stations nationwide, and the advertising revenues of each TV station that participated in the broadcasting of the program were relatively considerable. 2003 broadcast of "Thirteen Gege", which was jointly produced by China Film Group Corporation and Yunnan TV's Movie and Video Channel, was also produced by the city's TV station, "Thirteen Gege", and was also jointly produced by the city's TV station. The "Thirteen Goggles" was also bought and operated by the city station collaborative body.

Provincial joint purchases

The situation of joint purchases by city stations is common in a province: city stations with the provincial capital as the leader often jointly purchase the provincial broadcasting rights of a drama, and the operation is mostly a secondary distribution.

Three, four levels of distribution market for TV dramas:

Categorized according to the proportion of distributors choosing TV dramas for distribution to various regions, the market can be divided into four levels.

First-level market: Guangdong, Shandong, Liaoning and Zhejiang, more than 70% of distributors choose these four provinces to distribute TV dramas;

Second-level market: Hunan, Sichuan, Jilin, Hebei, Jiangsu, Shanxi, Beijing, Chongqing, Shanghai, Anhui, Heilongjiang, Hubei, Fujian, Henan, Shaanxi, Guangxi, Jiangxi and Guizhou, with 60% of distributors distributing TV dramas to these Eighteen regions;

Tertiary market: non-mainstream market, Tianjin, Hainan, Ningxia, Xinjiang, Inner Mongolia, Yunnan, Gansu, less than 60% of distributors distribute to the above seven regions;

Fourth-tier market: Tibet and Qinghai, with less than half of the companies choosing this place for distribution.