How to build corporate culture and create chain business model

In the 21st century, with the development of knowledge-based economy and economic globalization, the competition among enterprises is more and more manifested as the competition of culture, and the role of enterprise culture on the survival and development of enterprises is becoming more and more significant, and it has become the cornerstone of the competitiveness of the enterprise and the key factor in determining the rise and fall of the enterprise. In this case, the research, application and practice of enterprise culture under the new situation is particularly important. To create a people-oriented, innovation-oriented corporate culture can provide the most powerful and long-lasting platform for strategic management.

I, the connotation and characteristics of corporate culture

What is corporate culture? Domestic scholars believe that corporate culture is the enterprise in a variety of social and business activities, and efforts to implement and actually embodied in order to win the civilization of the group's competitive awareness. This includes values, morals, spiritual pursuits, living customs, ways of thinking and so on. I believe that corporate culture is formed on the basis of the core value system of an enterprise, with the continuity of the **** the same cognitive system and customary behavior. This **** the same cognitive system and customary behavior so that the enterprise employees can reach each other **** knowledge, the formation of psychological contract. Corporate culture is the basis for the thoughts and behaviors of the members of the organization.

Therefore, enterprise culture not only has the content of cultural phenomenon, but also has the connotation of as a management tool. First of all, corporate culture is to enterprise management subject consciousness as the leading, the pursuit and realization of a certain enterprise purpose of the cultural form, and is not a hodgepodge of ideas, concepts and other cultural forms of all personnel within the enterprise. In a certain sense, enterprise culture is the culture of enterprise management. Secondly, enterprise culture is a kind of organizational culture, has its own *** with the goal, group consciousness and with the appropriate organizational structure and system. Enterprise culture contains values, code of conduct and other ideologies and material forms are enterprise groups **** the same recognition, and unorganized individual culture, super-organized national culture, social culture is different. Again, enterprise culture is a kind of "economic culture". Enterprise culture is the enterprise and enterprise workers in the business production process and management activities gradually formed, leaving the enterprise's economic activities, it is impossible to have the formation of enterprise culture, not to mention the formation of excellent enterprise culture.

Corporate culture as a culture, he has the following characteristics: 1, uniqueness. Corporate culture arises in different enterprises, each enterprise has his unique cultural atmosphere, entrepreneurial spirit, business philosophy, the values formed in their own enterprises, so he formed the corporate culture is also different, has its own characteristics. 2, difficult to trade. Corporate culture is a set of value system (including *** the same consciousness, values, professional ethics, behavioral norms and guidelines, etc.) for the members within the enterprise and used to educate new members. Enterprise A's excellent corporate culture, a set of value system that can be recognized by the members of enterprise A, can greatly promote the development of enterprise A, but he is from enterprise A, not necessarily recognized by the members of enterprise B, not necessarily suitable for enterprise B, enterprise B may not be able to play a role in promoting. 3, difficult to imitate. The core competitiveness of modern enterprises, technological innovation can be imitated, but corporate culture can not be imitated. Enterprise culture has its uniqueness, is a very complex value system. Therefore, corporate culture becomes the source of core expertise and skills, is the basic driving force for sustainable development.

The role of enterprise culture

Enterprise culture promotes the enterprise to improve its core competitiveness. In a competitive market, an enterprise has the ability to continue to be more effective than other enterprises to the market (consumers, including productive consumers) to provide products or services, and to obtain profitability and their own development of the comprehensive quality (domestic competitiveness research expert Jin Beibei's point of view). The content of the enterprise culture is simple and clear, the values are widely recognized by the members of the organization, in the practical activities of the enterprise under the guidance of such values, the main members of the enterprise will produce a sense of mission, the staff of the enterprise and the leaders of the enterprise, the enterprise image will produce a strong sense of identity. This is the basis for corporate culture to become the intrinsic power of enterprise development.

Corporate culture is the glue of the enterprise, the staff can be tightly bonded, united together, so that they have a clear purpose, coordinated. The basis of the cohesion of the enterprise workforce is the fundamental goal of the enterprise. The fundamental goal of the enterprise to choose the right, the interests of the enterprise and the interests of the vast majority of employees united, is a collective and individual win-win goal. On this basis, the enterprise will be able to form a strong cohesion. Otherwise, the formation of corporate cohesion can only be a fantasy.

Corporate culture formed within the enterprise's cultural atmosphere and value orientation can play a role in spiritual incentives, the staff's enthusiasm, initiative and creativity to mobilize and stimulate the potential wisdom of the people induced to give full play to the ability of the staff to improve the departments and employees of the independent management and independent management ability. For example, the United States General Electric Company has set a high task goal for employees, but in the performance appraisal is not only whether to achieve the goal as a standard, but also will be the target and the same period last year to compare, if the target is not completed, it will be fully considered to cause the target has not been completed for the reasons of the environmental factors or personal problems. If it is a personal problem, we will analyze whether the employee has made greater progress compared with the previous period, and encourage the employee in the form of positive rewards for the setbacks encountered in the process of growth. Unlike some companies that penalize employees when they make mistakes, this effectively protects the innovative spirit of employees. Therefore, General Electric's high index is not only an assessment standard but also a means of incentives.

At the same time, the corporate culture, the spirit of enterprise for the enterprise to establish a correct direction, those who are not conducive to the long-term development of enterprises should not do, can not do the behavior, often play a "soft constraints" role for the enterprise to provide "immunity" function. Constraints can improve the staff's self-awareness, enthusiasm, initiative and self-restraint, so that employees are clear about the significance of the work and methods to improve the staff's sense of responsibility and sense of mission.

Third, the organization and implementation of enterprise culture construction

Enterprise culture construction should stand in the forefront of the development of the times, seriously analyze the objective situation and development trend facing the enterprise, with a broad vision and the spirit of advancing with the times, facing the world, facing the future, facing the modernization to enhance the competitiveness of the enterprise and improve the economic efficiency as the center to ensure that the state-owned assets value-added and to promote the comprehensive development of the staff, the construction of enterprise culture into the enterprise. In order to enhance the competitiveness of the enterprise and improve economic efficiency, ensure the value-added of state-owned assets and promote the comprehensive development of employees, the construction of enterprise culture is incorporated into the development strategy of the enterprise as an important part of the enterprise's operation and management, and is organically combined with the construction of the Party, ideological and political work and the construction of spiritual civilization, etc., with the strengthening of leadership, the participation of the whole staff, the overall planning, the focus on the promotion of the enterprise culture, embodying the advancement as well as operability, and focusing on the inheritance and innovation, innovation, and the innovation and perfection.

Corporate culture construction must be based on the characteristics of the enterprise's industry and its own characteristics, to determine the enterprise's mission, vision and development strategy; summarize the enterprise's fine traditions formed over the years, to tap the cultural heritage of the enterprise, to understand the current state of corporate culture, in a wide range of research, on the basis of the full argumentation, to formulate the actual enterprise, scientific and reasonable, easy to operate, the combination of long-term goals and phased objectives of the enterprise culture construction plan. Culture construction planning. When making plans, we should focus on the long-term development of enterprise culture and avoid going through the motions. In the implementation process must keep pace with the times, always grasp the new, with the changes in the internal and external environment of the enterprise, the specific content of the construction of corporate culture and projects in a timely manner to enrich and improve, and promote the consolidation and development of corporate culture.

Enterprise culture construction should be based on the overall planning of enterprise culture construction, the formulation of work plans and objectives; in-depth investigation and research, according to the actual enterprise, to find the entry point and focus of the work, to determine the enterprise culture construction projects; refine the spirit of the enterprise, the core values and management concepts, to further improve the rules and regulations of the enterprise, to optimize the internal environment of the enterprise, the introduction of the visual identification system, the specific design of the enterprise culture construction projects; take the enterprise spirit, core values and management concepts, further improve enterprise rules and regulations, optimize the internal environment of the enterprise, import the visual identification system, enterprise The central enterprises shall determine the enterprise culture construction projects; refine the enterprise spirit, core values and operation and management concepts, further improve the internal environment, optimize the enterprise rules and regulations, introduce the visual identification system, and carry out the specific design of the enterprise culture construction projects; adopt various propaganda methods such as learning and training, media dissemination, etc., and continuously educate and inculcate the employees, so as to make all the employees cognize, identify with and accept the spirit of the enterprise, operation concepts and values, and develop a good sense of self-discipline and behavioral habits; and summarize and evaluate the construction of the enterprise culture within a certain period of time, make corrections in a timely manner, consolidate and improve the construction, and promote the innovation of enterprise culture. The central enterprises can determine the specific steps for the construction of enterprise culture in accordance with the actual situation of the enterprises.

Construction of corporate culture requires further integration of corporate cultural resources, and improvement of corporate cultural facilities such as employee training centers, corporate news media, traditional education bases, employee cultural and sports venues, and libraries. Innovative means of enterprise culture construction, enrich and optimize the design of enterprise culture carriers, focusing on the use of new media such as the Internet and enterprise newspapers, radio, closed-circuit television and other media, to provide healthy and beneficial cultural products, to improve the cultural literacy of employees, and to expand the effective coverage of the construction of enterprise culture. Attaching importance to and strengthening the management and guidance of various amateur cultural associations such as photography, calligraphy, art, literature, sports, etc., organizing and carrying out healthy, distinctive and diversified mass amateur cultural activities, disseminating scientific knowledge, promoting the spirit of science, improving the ability of the majority of employees to identify and resist corrupt ideas, feudal superstition and pseudo-science, and creating a healthy, peaceful and cozy cultural atmosphere to satisfy the employees' spiritual and cultural needs for knowledge, beauty and pleasure, To satisfy the spiritual and cultural needs of employees for knowledge, beauty and pleasure. Pay attention to the cultivation of various talents in the construction of enterprise culture, strengthen guidance and training, establish incentive mechanisms, and give full play to their leading role as backbones in the construction of enterprise culture. Focus on the role of the relevant functional departments and trade unions, *** youth league, women's organizations, the formation of enterprise culture construction of synergy, relying on the extensive participation of all employees, to maintain the vitality and vigor of enterprise culture.

Four, the basic requirements for the construction of enterprise culture

People-oriented, full participation. To firmly establish the people-oriented thinking, adhere to the wholeheartedly rely on the masses of workers to run the enterprise policy, respect for labor, respect for knowledge, respect for talent, respect for creativity, with a beautiful vision to inspire people, with a grand cause of cohesion, with a scientific mechanism to motivate people, with a beautiful environment to cultivate people. We build staff development platforms, provide staff development opportunities, develop human resources, tap staff potential, enhance staff's sense of ownership and social responsibility, stimulate staff's enthusiasm, creativity and team spirit, and achieve organic unity between staff's value embodiment and the enterprise's prosperous development. Insist on contributing to the enhancement of comprehensive national strength, providing quality goods and excellent services for the society, properly handling the interests of all parties, and realizing the harmony and consistency of serving the motherland, serving the society, rewarding the shareholders and caring for the employees. In the process of enterprise culture construction, we should insist on closely combining the leading role of leaders with the main role of all employees. Respect for the creative spirit of the masses, under the unified leadership, and systematically mobilize employees to participate widely, starting from the grass-roots culture, brainstorming, collective efforts, all staff **** construction. Efforts to make the majority of employees in the active participation in the understanding of the content of the construction of corporate culture, identify with the core concept of the enterprise, the formation of the top and bottom of the same heart, *** seek development of a good atmosphere.

Pursuing practical results, promote development. In the construction of corporate culture, we must be pragmatic, practical, practical, practical, against formalism, to avoid quick success, so that the construction of corporate culture to withstand the test of history and practice. To be based on the actual enterprise, in line with the positioning of the enterprise, the construction of corporate culture and production and management of close integration, the innovation of corporate culture and the deepening of enterprise reform, in accordance with the requirements of systematic, scientific and practical, to create a distinctive corporate culture system. We should insist on taking development as the first priority, firmly establish the strategic thought of seizing opportunities and accelerating development, focus on the center and serve the overall situation, develop development ideas and enrich the connotation of development. We should implement the scientific concept of development, unify material, political and spiritual civilization, pursue the growth of economic benefits as well as the improvement of social benefits, achieve political harmony and stability, sustained economic growth, and continuous cultural progress, effectively protect the legitimate rights and interests of employees, and promote the coordinated development of economic benefits, social benefits, and the interests of employees.

The emphasis is on construction, highlighting the characteristics. To develop a practical corporate culture construction program, with the necessary carriers and grasp, systematic thinking, focus on breakthroughs, focusing on the construction of corporate culture concepts, systems and material three levels. We should take learning, reform and innovation as the core concept of the enterprise, vigorously create a strong atmosphere of all-member learning and lifelong learning, and actively create learning enterprises and learning teams. Focusing on the key points and difficulties of deepening reform of enterprises, we encourage bold exploration and practice, resolutely break down all the concepts and institutional mechanism shortcomings that impede development, enhance the vitality of enterprises, and improve the strength of the grassroots. Focus on integrating cultural concepts into specific rules and regulations, penetrating into relevant management links, and establishing a scientific and standardized internal management system. And adopt corresponding rewards and punishments, realize value orientation in incentive constraints, and guide and regulate the behavior of employees. To start from the specific external environment and internal conditions of the enterprise, the **** sex and personality, general and individual organic combination, summed up the enterprise's fine traditions and business style, in the spirit of enterprise refining, conceptualization, practice, reflecting the distinctive features, the formation of both the characteristics of the times and the unique charm of the corporate culture.

Inherit and innovate, and learn from others. We should pay attention to the inheritance and development of the Chinese nation's excellent traditional culture, mining and organizing the enterprise's long-term formation of valuable cultural resources, and to adapt to the needs of the socialist market economy, with the development of the viewpoints and innovative thinking on the original spirit of enterprise, business philosophy integration and refinement, given a new connotation of the times in the inheritance of innovation, in the promotion of sublimation. We should combine the promotion of excellent traditional Chinese culture with the borrowing of advanced foreign culture, on the one hand, from the national conditions of contemporary China and the actual central enterprises, correctly formulate and adjust the corporate culture strategy, fully reflect the national spirit, the essence of excellent traditional culture and the characteristics of the central enterprises, and effectively resist the negative influence of foreign culture to avoid copying; on the other hand, we should grasp the direction of the advanced culture, and with an open, On the other hand, we should closely grasp the forward direction of advanced culture, and adhere to the policy of taking our own initiative, adopting the best of all, integrating and innovating, and forming our own family with an open, learning, compatible and integrative attitude. We should extensively draw on the excellent cultural achievements of advanced foreign enterprises, boldly absorb the advanced contents of the world's new cultures, new ideas and new concepts, and take the best and remove the dross, so as to maximize the strengths and avoid the shortcomings and make use of the advantages for our own purposes. In the process of carrying out international cooperation business, we should pay attention to study and learn from the advanced culture of the partner, respect cultural differences, enhance cultural communication, and focus on complementing each other's strengths and weaknesses, and promote **** the same development.

Deep integration and complementary advantages. Enterprise culture from enterprise practice and service in enterprise practice, so that the enterprise management activities more ideological and humane, more contemporary characteristics and humanistic spirit. To strengthen the status of enterprise culture construction in business management, play the role of enterprise culture, promote enterprise culture and business strategy, marketing and human resource management and other business management work of the depth of the integration of the cultural concepts agreed by all employees with the system down, penetrate into the whole process of business management. In the management method should pay attention to emphasize the democratic management, independent management and people-oriented management, in the management way to make the staff both values-oriented, and institutionalized constraints, system standards and value guidelines to coordinate and synchronize the incentives and constraints and cultural orientation complement each other, through the strengthening of the construction of the corporate culture, and constantly improve the level of business management.

Organic combination, integration **** into. Through the construction of corporate culture, we should continuously improve and innovate the ways and means of ideological and political work, improve the pertinence, effectiveness and sense of the times of ideological and political work, enhance the persuasive and appealing power of ideological and political work, and promote the organic combination of ideological and political work with the production and management of the enterprise. Avoid separating the construction of enterprise culture from ideological and political work. Strengthen the education of ideals and beliefs, carry forward the national spirit with patriotism at its core and the spirit of the times with reform and innovation at its core, and promote the ideas of collectivism and socialism, so that the majority of employees of the central enterprises can always maintain a vigorous and upward spiritual outlook. Explore the resource advantages of ideological and political work, encourage the advanced and take care of the majority, unify ideas and respect differences, solve ideological and practical problems, and create a favorable ideological and cultural environment. It is necessary to organically combine the construction of enterprise culture with the construction of spiritual civilization, firmly occupy the main position of the culture of central enterprises with socialist ideology and value orientation, and continuously improve the overall quality of employees through good cultural formation. We insist on combining the rule of law and the rule of morality, strengthening the ideological and moral construction of employees, advocating civic moral norms, carrying out in-depth education on integrity, guiding employees to abide by social, occupational and family virtues, and consciously resisting the erosion of all kinds of erroneous trends and corruptive ideology and culture. In accordance with the principle of being close to reality, life and the masses, the company innovates in content, form and means, extensively carries out all kinds of mass spiritual civilization activities, vigorously selects and publicizes advanced models and heroic figures, creates a united and enterprising corporate atmosphere and a healthy social atmosphere, and demonstrates the good image of the central government enterprises.

Improve the mechanism and strengthen the leadership. The construction of advanced enterprise culture is the party and government leaders of the enterprise *** with the responsibility, to the construction of enterprise culture as an important work into the agenda, and other work with the deployment, with the inspection, with the assessment, with the rewards and punishments. The leadership system of enterprise culture construction should be compatible with the modern enterprise system and corporate governance structure, and give play to the decision-making role of the Party Committee (Party Group), the Board of Directors and the main operators in the construction of enterprise culture. Each enterprise should clearly define the competent department for the construction of enterprise culture, arrange special (part-time) personnel to be responsible for this work, and form a working system in which the competent department for enterprise culture is responsible for organizing and implementing the division of labor among various functional departments, and employees are widely involved. In the process of enterprise culture construction, attention should be paid to the role of grass-roots party organizations and mass organizations, the majority of party members should be a good example, leading all employees to actively participate in the construction of enterprise culture. Enterprise leaders should stand in the promotion of long-term development of enterprises attach great strategic importance to the construction of enterprise culture, the construction of enterprise culture for systematic thinking, out of ideas, ideas, countermeasures, to determine the objectives and content of the construction of enterprise culture of the enterprise, put forward the correct management concepts, and physically, take the lead, lead all employees through the construction of enterprise culture and continue to improve the core competitiveness of the enterprise to promote the enterprise's sustained, rapid, coordinated and healthy development. The company's culture is a powerful tool for the development of the company's core competitiveness.