Anhua brick tea marketing planning

Anhua black tea is a unique kind of black tea in Anhua County, Hunan Province. Its production process inherits the characteristics of "black brick tea" in Ming Dynasty, with black or dark brown color, delicate texture, bitter agarwood and unique aroma. At the same time, Anhua black tea has many functions, such as beauty beauty, health care, reducing fat and weight, diuresis and detumescence.

Second, the market analysis

At present, Anhua black tea has been recognized by consumers, and the market demand is gradually increasing. However, due to limited popularity and sales channels, the sales of Anhua black tea need to be further improved.

Third, marketing strategy.

1. Raise awareness

Actively promote the characteristics, efficacy and historical and cultural details of Anhua black tea through social media such as online promotion and Weibo WeChat. Strengthen cooperation with well-known platforms, such as shopping websites and retail supermarkets, and increase the exposure of Anhua black tea.

2. Develop sales channels

On the basis of traditional channels, we will expand new sales channels, such as e-commerce platforms, specialty restaurants, hotels and tourist attractions, and form an omni-channel sales model.

3. Enrich product forms

Besides traditional forms such as black tea block and black tea cake, other forms of products such as black tea bag, black tea bag, black tea powder and black tea beverage can be developed to meet the needs of different consumers.

4. Create brand culture

Explore the cultural value of Anhua black tea, carry out Anhua black tea cultural activities, and create the brand image of Anhua black tea. Encourage consumers to participate and enhance brand interaction.

5. Strengthen quality inspection

The quality of Anhua black tea is the most concerned issue for consumers. Constantly strengthen quality inspection in the production process to ensure product quality and improve consumer satisfaction.

Fourth, marketing promotion methods

Improve the popularity and reputation of Anhua black tea through the following promotion methods:

1. network promotion: publish promotional information and purchase links on mainstream social platforms, and carry out promotional activities such as group buying and limited time snapping.

2. E-commerce platform promotion: Cooperate with the e-commerce platform to carry out limited-time promotion, full-court discount and other activities to improve the sales performance of Anhua black tea on the e-commerce platform.

3. Physical store promotion: Cooperate with physical stores to carry out promotional activities such as "buy gifts" and "package" to improve the sales performance of Anhua black tea in physical stores.

4. Portal promotion: put advertisements on well-known websites to attract more attention and purchase from potential consumers.

5. Brand promotion: organize Anhua black tea tasting and experience activities to attract more consumers' attention and interest.