What is experiential business?

Experiential business is different from the traditional retail-oriented business combination, which pays more attention to consumers' participation, experience and feelings, and has higher requirements for space and environment.

The most common carrier of experiential business is shopping center, because shopping center is easier to meet the requirements of "experience" in architectural design, space quality and business model; At the same time, urban shopping centers need a variety of business combinations, and experiential commerce can just meet this demand.

What makes business into experience more urgent is the prosperity of e-commerce. With the development of e-commerce, the retail position of physical real estate is constantly losing.

At the same time, the intensive construction of commercial real estate projects has also led to fierce competition in physical commerce. The advantages of traditional department stores and supermarkets in attracting passengers are no longer so prominent. At this point, we can see that experiential commerce is "shining".

Extended data

Experiential shopping center, features:

1. In terms of business combination, leisure and entertainment are the mainstay, supplemented by shopping functions;

2. In terms of business philosophy, it emphasizes the psychological experience of customers and the three-dimensional sense in the shopping process;

3. In the design of shopping malls and the creation of space environment, the characteristics of entertainment, interaction, culture, situation and personalization are highlighted, and it is generally an open shopping area.

4. It is located in a relatively concentrated high-income crowd area, with convenient parking and sufficient parking spaces.

Baidu encyclopedia-experience shopping mall

China News Network-Where is the way out for traditional physical stores?