Why do so many enterprises make new energy vehicles?

Why do so many enterprises make new energy vehicles?

The current automobile market, if we don't discuss some information about new energy vehicles, it feels like it is out of date. Social attention is focused on new energy vehicles, and almost all new energy vehicles launched by car companies are covered by new energy vehicle information. Why are so many companies competing to make new energy vehicles? Are new energy vehicles really the future of the automobile market?

The purpose of enterprise management is actually to make a profit. The emergence of new energy automobile enterprises like mushrooms after rain is actually related to the good money and construction of new energy vehicles.

As we all know, new energy is the general trend of future development. Many countries have clearly announced the specific timetable for banning the sale of fuel vehicles, and car companies have also released news that they will stop developing fuel vehicles and transform into new energy vehicles. Such is the progress of the times. Once the trend is formed, we must keep up with the pace, otherwise it will be eliminated soon.

At the same time, the country's active policies have also stimulated the vigorous development of new energy vehicles. New energy vehicles have created a market with great potential, and there is relatively little competition at present. Everyone wants to get a dividend in the future automobile market and take the lead in the market as soon as possible.

As a result, in recent years, entrepreneurs who smell huge business opportunities have entered the market one after another, even ahead of traditional fuel vehicle enterprises. Therefore, Tucki, Weilai, Tesla and other new generation cars have taken the lead. After that, Xiaomi, Baidu, Huawei, Midea, Evergrande and other companies either participated in or directly joined the ranks of new energy vehicles.

The price of new energy vehicles is generally higher than that of fuel vehicles. Even after some old scooters or electric vehicles of old scooters are transformed into new energy vehicles, the original price is directly increased by tens of thousands to hundreds of thousands, the cost is almost the same, and the profit is multiplied several times.

Compared with the engine, gearbox, chassis and other high-tech parts of fuel vehicles, it is generally very difficult to enter the automobile manufacturing industry. The core technology of new energy vehicles is actually not high. The battery supplies power to the motor to drive the vehicle forward. The principle is simple and transparent compared with fuel vehicles, and the cost of fuel vehicles and new energy vehicles is very different.

The state's encouragement policy has also greatly encouraged people from non-automobile industries to flock to new energy vehicles, but the operation mode is obviously different from that of traditional automobile enterprises: on the one hand, it is a good thing to establish unified control of direct stores, and the top management of automobile enterprises directly faces customers to improve their services. But there are also many disadvantages, and even many car companies lose money by selling cars and resell points to make money. The state's several penalties for cheating can also reflect that car companies not only earn money from consumers, but also aim at policy subsidies.

In the overall economic environment is not good, a lot of capital can't be released, and new energy vehicles just give them the opportunity to invest and develop, so we see that many car companies can quickly raise funds by relying on a PPT. The reality is that many car companies are interested in the money of investment institutions, and investment institutions are interested in the opportunity to increase the premium of new energy vehicles in the future. The contradiction between the two eventually led to the rapid demise of large-scale new energy vehicle brands. In the eyes of car companies and investment institutions, no matter who pays, the money of new energy vehicles is easy to earn.

In addition, new energy vehicles are easy to build. Looking back on the development process of many new energy automobile enterprises, it is not difficult to find that they are not so much automobile manufacturers as assembly plants. What plans do car companies have, and the corresponding supply chain can be provided quickly. As long as there are funds and factories, a new brand of new energy vehicles will be born soon.

As mentioned above, there are a large number of investment institutions investing in business. The problem of factories is not a problem, especially at home, because China is a "world factory". The familiar Xpeng motor is made by Haima Automobile Factory. Weilai Automobile, which pioneered the power exchange mode, was OEM by Jianghuai Automobile; Positioning the high-end polar fox, directly choosing the supply chain Magna as the main engine factory, and putting the "Magna" logo on the rear of the car for publicity, not only solved the problem of its own production line, but also solved the problem of idle production line of the foundry.

With the factory, accessories are not a problem. No batteries? Provided by a group of battery enterprises represented by Contemporary Ampere Technology Co., Ltd.; No motor? Many suppliers take the initiative to bid without looking for it; No electronic control system? Technology companies in Beijing, Shanghai and Shenzhen have prepared different versions of the system to choose from. The most representative big pieces of new energy vehicles: large screen, electric seat, panoramic sunroof and chip, which can be provided by suppliers according to their needs. Even the case, an integrated product that requires technology and experience, is completed by a specialized company. It is much easier to be a new energy vehicle than a fuel vehicle.

Facing a blue ocean market, investment institutions are willing, the sales price is guaranteed, the profit channels are diversified, and the production requirements are lower than those of fuel vehicles. The automobile production with high complexity has greatly lowered the threshold in the process of electrification transformation. Accidentally out of the explosion, but also a thousand times to enhance the original shares. As a result, the domestic new energy vehicle market is booming, and many enterprises are competing to be new energy vehicles.

Automobile production is a rigorous matter, and the development of automobile also needs the integrity of industrial chain and the orderly expansion of market. Two conditions must be met before the automobile market can mature. Today's new energy vehicles are still in the stage of barbaric development. Next year, the country will make up the slope, which may be a reshuffle, which is extremely beneficial to the healthy development of new energy vehicles. The country's "visible hand" has gradually set the development track of new energy vehicles right.