How to write brand copy?

1, leave suspense: liking suspense is the result of human curiosity. Things that are too straightforward often cannot lead to thinking. Without thinking, it is difficult to impress the audience psychologically. Therefore, when writing brand copy, we can let the audience use their brains by keeping suspense, and add product or brand information in the thinking process, which will be more acceptable to people.

2. Situation reduction: In short, situation reduction is to use some familiar situations to naturally integrate marketing content into them or stimulate people's subconscious buying behavior. People's senses are varied, and some behaviors will become logical under the stimulation of some scenes. The same is true for writing brand copy, and scenario restoration can effectively implant product information into the audience's thinking. When users do not actively associate products or services, describe a scene to users, let the brand naturally access this scene, and then the purchase behavior will be easier to achieve.

3. Clear-cut attitude: There is another kind of copywriting that can quickly attract people's attention, that is, copywriting that clearly expresses the brand's core values and directly pokes people's hearts. A brand is different from other brands because it has its own genes and attitudes. Brands are sought after by consumers, often because this attitude just satisfies a certain group of people. This era advocates individuality, brands can be themselves and let consumers follow you.