Traditional Culture Encyclopedia - Traditional culture - How to become the official group management of the game
How to become the official group management of the game
Game operation
The rhythm of general games includes the following aspects: project establishment, closed test, internal test and online test. The operation of R&D and closed testing stage is mainly auxiliary and strategic research, which generally includes participation in product creative planning, market research, project evaluation, product development, product integration into operational requirements, product market positioning research, competitive product research, marketing strategy analysis, product auxiliary work and planning of various resources.
In the small-scale test operation stage, there are tests of game stability, gameplay, usability, functionality and interactivity. This stage is mainly to test the user's interest and initial retention of the game, understand the user's psychology and feedback, adjust the market strategy, run in the customer service strategy, and achieve certain publicity purposes with the help of the test.
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