What are the similarities and differences between online marketing and traditional marketing?

1, same goal

As an important part of modern marketing theory, the goals of online marketing and traditional marketing are to realize sales and create profits by discovering and meeting demand.

2. The activity category is the same.

The activities of online marketing and traditional marketing include consumer demand survey, product design and development, product pricing, sales, promotion, understanding consumer evaluation and feedback, covering the whole process from product development to consumption end.

3. The same is true around the center.

Both online marketing and traditional marketing are consumer-centered, providing products and services around the needs of consumers, and realizing the profit and development of enterprises by meeting the needs of consumers. Both online marketing and traditional marketing require enterprises to focus on meeting consumers' needs, discover, awaken, guide and stimulate consumers' real needs through market research, and then meet these needs in a targeted manner.

Difference:

1, different marketing environments

Marketing is based on industrial economy, while network marketing is based on network economy, network technology and modern communication technology outside industrial economy. Based on network communication technology, network marketing realizes the informationization, automation and globalization of enterprise marketing activities through the Internet and enterprise internal network, and eliminates the time and space restrictions in traditional marketing.

2. Different target markets

In traditional marketing activities, the choice of target market is mostly aimed at specific consumer groups. The target market of network marketing is more individual demanders. Enterprises collect a lot of information through the network, understand the different needs of different consumers, seek business opportunities from each consumer, formulate corresponding marketing strategies for each consumer, and provide personalized products or services.

3. Different marketing strategies.

Network marketing is to carry out marketing activities in a virtual environment. Customers can only know the product information through the network, but can't intuitively feel and try it out. Therefore, in marketing strategy, enterprises must also design products and product displays according to the requirements of virtual environment, and formulate corresponding marketing strategies.

Extended data:

Compared with traditional marketing, the advantages of network marketing are:

1, online media has the characteristics of wide spread, high speed, no time and geographical restrictions, full and detailed content, multimedia communication, vivid image, two-way communication and rapid feedback, which can effectively reduce the cost of enterprise marketing information dissemination.

2. There is no store rental cost for online sales. And it has the function of realizing direct sales of products, which can help enterprises reduce inventory pressure and reduce operating costs.

Internet covers the global market, through which enterprises can enter the market of any country conveniently and quickly. In particular, the second ministerial meeting of WTO decided not to impose tariffs on internet trade before the next ministerial meeting, and network marketing has built a green channel for enterprises to enter the international market.

4. Low cost, high speed, flexible change and short production cycle of network marketing. Even if it is put in a short period, it can be completed quickly according to the needs of customers, while the traditional advertisement has high production cost and fixed delivery period.

Baidu Encyclopedia-Traditional Marketing

Baidu encyclopedia-network marketing