How to price goods

1, with the market pricing method: with the market pricing method, that is, the enterprise of a product price to maintain the average price level in the market, the use of such prices to obtain the average remuneration.

2, product differential pricing method: refers to the enterprise through different marketing efforts, so that the same kind of homogeneous products in the minds of consumers to establish a different product image, and then according to their own characteristics, select lower or higher than the competitor's price as the price of the enterprise's products. Therefore, the product differential pricing method is an offensive pricing method.

3, sealed bidding pricing method: at home and abroad, many bulk commodities, raw materials, complete sets of equipment and construction projects, sale and contracting, as well as the sale of small businesses, etc., often the use of contractor bidding, contractor bidding to select the contractor to determine the final price of contracting. Generally speaking, there is only one bidder, in a relative monopoly position, while there are multiple bidders, in a competitive position with each other.

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Expanded Information:

There are many aspects that must be taken into consideration in order to understand prices and set them. The first thing that must be clarified is what the company's goal is, whether it is to increase market share, improve business revenues, maximize profits, or some other goal.

If the marketing department already has a clear grasp of the company's goals, then determining the marketing mix, including pricing, is a relatively easy task. On the other hand, if the pricing deviates from the company's goals, a lot of effort may be expended and the result may not be what the company wants. Thus, pricing success depends largely on how well the pricing decision fits the company's goals.

/baike.baidu.com/item/%E5%AE%9A%E4%BB%B7%E6%96%B9%E6%B3%95/10285988 "target="_blank "title="Baidu Wikipedia - Pricing Methods"> Baidu Wikipedia - Pricing Methods