Corporate Culture of China Aviation Equipment Group Corporation

The overall design concept of the new logo of China Aviation Materials;

The overall design concept of China Aviation Material's new logo originates from the traditional culture of China, which is "Tao connects everything" and "Yin and Yang combine". The two arcs that make up the circular pattern are abstracted from the soaring aircraft, which embodies the industry attributes and symbolizes the strong development momentum of China aviation materials accumulation, as well as successful cooperation and career. The color of the sign gradually changed from yellow to red, which reflected the fruitful harvest of cultivation and the increasingly brilliant career. Everyone born in heaven and earth should have his own career, and every day he is alive, he should do his best.

In 2005, beginning of autumn, a drama about Shanxi merchants, premiered in Beijing. Among them, there is a couplet, which comes from a sentence in Yang's genealogy of the History of the Rise and Fall of Shanxi Merchants written by Mr. Zhang Zhenmin: "People are born in heaven and earth, and each has its own things. If he is alive, he will do his best one day. " Later, it was excerpted and slightly revised: "Heaven and earth give birth to people, and everyone should have his own career. When he is alive, he must do his best every day. " She is suitable for the corporate culture of China Aviation Materials Group, and also conforms to China's concept of "harmony" and people-oriented. This is a kind of world outlook and methodology that embodies Confucian benevolence. An enterprise, where everyone gets together, is a kind of fate. People in enterprises, regardless of their positions, should do things first. In order to survive in society, they should have their own chosen careers, and more importantly, have a foundation for life. This is a skill, or a career achievement. Every day when you are born, you should work hard. One should be diligent and thrifty, which is an old saying of China. The concept of "everyone in the world should have his own career and be diligent every day in life" embodies the spirit of self-improvement of the Chinese nation and the thought of "harmony" and "people-oriented". Establish such a concept, encourage employees to do more things for their work and customers from a higher level, consciously and voluntarily combine corporate value with personal value, and find a sense of belonging in the company. Honesty: originally from the requirements of Confucianism, Confucianism believes that all virtuous people must have the quality of "honesty". For modern enterprises, reputation is not only a moral requirement, but also an important way and method to generate income. A good reputation can promote the loyalty of customers and employees, and China Aviation Materials Group must adhere to integrity if it wants to develop well in the industry. Every employee should realize that it is his sacred responsibility to maintain the integrity of the enterprise, and his behavior will have an impact on the reputation and operation of the enterprise. Every move is directly related to the overall image of the enterprise and the interests of the company and employees.

Enterprising: China Aviation Equipment Corporation was once in a situation of shrinking market and unclear development direction. The more difficult it is, the more it needs to carry forward the enterprising spirit, the more frustrated it is, the more brave it is, and the more determined it is to get out of the predicament and create more brilliant achievements.

* * * Win: The era of "single win" has long passed. In the value chain of aviation materials, China Aviation Materials Group used to be in the middle. It is necessary to balance the interests of upstream and downstream stakeholders, explore new business models, and come up with solutions acceptable to all parties, so that all stakeholders can accept their own solutions and let all parties win on the basis of "* * *".

Innovation: The source of innovative ideas can be traced back to a sentence of Confucius: "A gentleman is harmonious but different." It can be explained as: We can keep a harmonious relationship with the people around us, but we must have our own unique views on everything, which is also China's simple and innovative thought in his early days. For modern enterprises, innovation is the soul with infinite vitality. The meaning of enterprise innovation is very broad, including concept innovation, system innovation, organization innovation, management innovation, technology innovation, market innovation and so on. "Life in the Air" is a monthly magazine approved by the General Administration of Press and Publication of the People's Republic of China, sponsored by the Civil Aviation Administration of China, China Aviation Equipment Group Corporation and Aviation Safety Technology Center of the General Administration of Civil Aviation of China, with international and domestic publishing rights. It is edited and published by Air Life magazine directly under China Aviation Equipment Group.

Life in the Air magazine is a special reading for first-class and business-class passengers of China Civil Aviation. He is a travel high-end life consultant for policy makers in China.