Traditional Culture Encyclopedia - Traditional culture - What is a corporate propagandist? What exactly do you need to do?

What is a corporate propagandist? What exactly do you need to do?

As the name implies, corporate propagandist refers to the person in charge of corporate culture propaganda in the enterprise.

The specific contents to be done are as follows:

1. Responsible for communication, publicity and media advertising with the media.

2 responsible for the construction of corporate culture, corporate culture construction plan, organize the implementation after approval. Responsible for the construction of the company's cultural department, draw up the company's cultural construction plan and plan, and be responsible for its implementation.

3. Formulate and improve the cultural work system, supervise its implementation, be responsible for internal and external publicity of the company, make publicity plans, and organize the drafting of news and publicity manuscripts.

According to the needs of the company, the work content is different.

1. Qualifications: 1, master degree or above, major in journalism, Chinese language and literature, etc. 2. Serious and responsible work, strong writing skills, strong communication and coordination skills and language expression skills; 3. Skillful use of office software and automation equipment, with basic network knowledge;

2. Job responsibilities: 1, responsible for the collection and collation of company news; 2. Responsible for cultural promotion; 3. Responsible for the management of the correspondent team (coaching, communicating and organizing activities for the heads of publicity and the correspondent team of each unit); 4, other work assigned by the leadership.

Publicity must have good communication skills, organizational skills, overall reporting ability, promotion ability and strong learning ability. Enterprise propagandists shoulder the important responsibility of promoting enterprises and creating a good public opinion atmosphere. Publicity must have good communication skills, organizational skills, overall reporting ability, promotion ability and strong learning ability.

A good planning specialist needs to have the following abilities: foresight, conception, creation, innovation, intelligence, organization, expression, persuasion and learning. These abilities provide continuous energy and motivation for the plan.

Planning is not so much a job as a career. The planner is the smartest person in the world, and the planner must also be the loneliest person in the world; The planner is an expert in a certain field, and the planner must also be an organizational leader in a certain field. Most importantly, planners must be good at absorbing the essence of knowledge and creating new ideas and concepts that belong to planning.