What does ec ka mean respectively

RC channel: refers to the new retail channel.

The six channels are GT (traditional distributor channel), KA (large chain store channel), AFH (commercial consumer goods channel), EC (e-commerce channel), RC (new retail channel), and SC (mother and baby channel).

Online channels and new retail channels are growing rapidly, accounting for nearly 40% of the total. The online portion is a fast-growing channel with double-digit year-on-year growth, although there is a certain drop in growth rate compared to the previous period. Online diversion of jittery, fast and other platforms are rising rapidly, sales in these platforms is a fast-growing trend.