How to decorate a clothing store to attract customers' attention?

The layout of clothing stores plays an important role in their management. A well-laid and distinctive clothing store can attract customers into the store at first sight. Customers can only spend money and make a profit when they enter the store. So, what are the skills of clothing store layout? Let's explain it by China Women's Wear Network.

Clothing store layout skills 1, according to the main and auxiliary channels, set up shop serpentine line.

It is the key for store marketing to fully and effectively display the goods and prolong the customer's stay in the store. Therefore, when designing a store, we should first consider how to maximize the display of goods, so that goods can form a double encirclement of customers' psychology and sight, thus prompting them to complete the purchase process. Generally speaking, the route that customers are used to browsing is the main channel in the store. Large shops are often round or well-shaped; The shop is L-shaped or inverted Y-shaped. Among them, hot-selling models and popular models should be placed on the shelves in the main aisle for customers to see and touch. As for the auxiliary aisle, it is generally guided by the main aisle and used to arrange auxiliary and ordinary goods. The specific plan is generally determined with reference to the store's own needs and space characteristics. The collection channel should be placed at the end of the main channel, and at the same time, combined with VI, brand symbols such as LOGO and spokesperson should be emphasized, which will have an impact on customers' minds at the last level.

Clothing store layout skills 2, combined with brand image and product characteristics, design a suitable lighting atmosphere.

The importance of light for product display can be imagined. For the display of clothing stores, the function of light is not only to simply illuminate objects and meet people's visual function needs, but also to create space, render atmosphere and pursue perfect visual image.

Natural light will change with the passage of time, so when designing the layout of the store, a preliminary lighting survey should be carried out, so that the light can scan the vicinity of the store door and the front of the store at different times with the operation of the sun to attract customers. Compared with natural light, artificial lighting can achieve the effect of permanent irradiation. Among them, artificial lighting should be designed in the following three ways:

A basic lighting: basic lighting is mainly to extend the light in the whole store, while maintaining the unity of colors in the store and ensuring the basic lighting in the store. Among them, the main application methods are embedded (such as floor lamp and ceiling lamp) and direct ceiling lighting.

Accent lighting: It is very important to apply accent lighting to popular and major products. Among them, accent lighting can not only make the product form a three-dimensional sense, but also the strong contrast between light and shadow is conducive to highlighting the characteristics of the product. Of course, accent lighting can also be used in windows, LOGO, brand spokespersons and in-store models to enhance the unique effect of the brand. As for the equipment, the commonly used equipment is mainly spotlights and wall lamps, and the relevant equipment can be selected according to the specific characteristics of the product.

C auxiliary lighting: the main function of auxiliary lighting is to highlight the color level in the store, render colorful atmosphere and visual effects, and help enhance the attraction and appeal of products. There are many available lighting devices, so I won't repeat them here.

Generally speaking, in-store lighting should make the clothing store full of personality and artistic flavor, eliminate the visual dead angle through the cross illumination of various lights, ensure the best display effect, and thus highlight the brand characteristics and product charm.

Clothing store layout skills 3, skillfully use timbre function to render the atmosphere in the store.

The competition of clothing stores is the competition of their brand details. In order to highlight the brand culture and concept, the network and multimedia have gradually grown into sharp tools to show the characteristics of stores. Among them, the main functions of timbre equipment are as follows:

A create a shopping atmosphere; B cater to customer psychology; Promote brand culture; Ease customers' emotions.

For the application level, we should play according to the color tone and product characteristics in the store. For example, a clothing store full of youthful vitality can play fashionable and popular music; Retro clothing stores can play classical music; Regular professional clothing stores can relax music. At the same time, stores can also play corporate image short films and product advertisements through video equipment, so that customers can have a deeper understanding of the brand.

Clothing store layout skills 4. Dig deep into customer psychology and create "leisure space"

It goes without saying that urbanites are exhausted in business and politics. In the case of a large storefront, clothing brands can skillfully set up a rest area to create a shopping "paradise" for customers. Among them, an exquisite bar, a few bottles of high-grade foreign wine, three or five connected notebooks, and magazines full of leisure and fashion atmosphere can completely relieve customers' nervous heartstrings. At the same time, cleverly setting the rest area can also divide different styles of clothing invisibly, and customers can also enjoy the advertisements and brochures of the terminal after the rest, thus achieving the effect of killing two birds with one stone.