Logo Design of the 10th China Art Festival

20 12 On the evening of September 28th, the mascot unveiling party of the 10th China Arts Festival "Oriental Phoenix Dance" was held in Jinan.

Jiang Daming, deputy secretary of the Shandong Provincial Party Committee, governor and director of the Shandong Provincial Preparatory Committee for the 10th Art Festival, attended the party and unveiled the mascot of the 10th China Art Festival. Wang Wenzhang, Vice Minister of Culture, unveiled the volunteer logo and presented the flag. Dong Wei, member of the Standing Committee of Shandong Provincial Party Committee, Minister of Propaganda Department, Deputy Director of the Preparatory Committee of Shandong Province for the Tenth Art Festival and Director of the Art Department of the Ministry of Culture, presented certificates to the mascot designer Gu. Liu, Deputy Director of the Standing Committee of Shandong Provincial People's Congress and Chairman of the Provincial Federation of Trade Unions, Yu Qun, Vice Governor and Director of the Cultural Department of the Ministry of Culture, and Yang Luyu, Mayor of Jinan attended the event.

Mascots of the 10th China Arts Festival have been openly collected for the public since February 20 12. The solicitation and selection work lasted for half a year, and * * * received more than a thousand entries. Shandong Provincial Preparatory Committee organized domestic experts and scholars to conduct an "open, fair and just" selection, and finally the mascot "Oriental Phoenix Dance" designed by famous designer Gu was selected.

As the mascot of the 10th China Arts Festival, "Oriental Phoenix Dance", a happy, auspicious and beautiful phoenix from the East, originated from the image of artistic phoenix bird in the emblem of China Arts Festival, which not only effectively continued the cultural image of China Arts Festival, but also more vividly reflected Qilu as a regional cultural symbol of Dongyi culture-rich area. The design and color of the mascot is based on the emblem of the 10th Art Festival, which is not only the extension and application of the emblem, but also implies the richness and variety of people's cultural life.

Shuowen said, "Phoenix is also a bird of god" and "out of the country of oriental gentlemen". "Zuo Zhuan" once recorded the story of Dongyi people's "Phoenix birds arrive at the right time", and Confucius also said that "Phoenix birds arrive at the right time, and the river is painted", which means auspicious and auspicious cultural prosperity. "Feng Huangming is like Gorkon", and Phoenix has always been regarded as an artistic bird. "listen to the voice of the phoenix to distinguish the twelve laws." The scene of "singing and dancing" in Shan Hai Jing is fascinating: "There are singing and dancing birds, singing and dancing birds". In Shangshu Geisha, there is a record that "90% plays the flute and the phoenix emperor plays it", which shows that the artistic level has reached a wonderful level. The image of Phoenix has a broad mass base in folk concepts. It is an auspicious bird, and there are folk sayings such as "Chaoyang in Feng Ming" and "Birds flock to the phoenix". The mascot of the 10th Art Festival appeared in the image of a phoenix, symbolizing the great revival and prosperity of China's culture and art, and also embodying the grand occasion of the 10th China Art Festival, in which all the people participated and cultural undertakings contended. "Oriental Phoenix Dance" transforms the traditional image of the phoenix into a little girl who stretches her wings, sings and dances, and looks like a lovely little angel. She is novel, unique, lovely and generous, deeply loved by the people, and embodies the purpose of "an art festival and a people's festival". On the morning of 2011June 10, the Shandong Provincial Preparatory Committee held a press conference in Jinan, officially launching the collection of symbols and festival songs for the 10th China Art Festival. Activities are conducted simultaneously in two ways: public solicitation and unit invitation.

At the press conference, Xu Xianghong, director of the Propaganda Department of the Preparatory Committee and deputy director of the Propaganda Department of the Provincial Party Committee, pointed out that the signs, festivals and songs of the 10th China Arts Festival should embody the purpose of "an artistic pageant and a people's festival", embody cultural innovation, and integrate the characteristics of the times, Shandong and art, with novel ideas, vivid ideas, rich connotations and profound implications, and have strong artistic appeal and impact.

The 10th China Art Festival will be held in Shandong 17. The categories of participating plays will also exceed the original 50. Acrobatics, Beijing Opera, Dance and other major categories will include various sub-categories. For example, dance includes duet, solo and group dance. And Peking Opera will include separate evaluations of life, Dan, Jing, ending and ugliness. In terms of publicity, the activities of the "Ten Arts Festival" will be broadcast by many media like competitive sports; In addition to the government's participation in organizing activities, the "Ten Arts Festival" will also strengthen market operation and attract social funds and talents to the festival; In addition, after the "Ten Arts Festival", the standardized art galleries, art galleries, libraries and other performance venues and public places built in Shandong will be fully used by the people.

After this solicitation activity, the Shandong Provincial Preparatory Committee for the 10th China Arts Festival will form an expert review committee to select and award the entries based on the principle of "fairness, justice and openness". On the occasion of the second anniversary of the countdown to the 10th China Art Festival in June+10, 5438, a grand announcement ceremony was held. On the second anniversary of the countdown to the 10th China Arts Festival, the logo of the 10th China Arts Festival was announced, and the website opening ceremony was held in Shandong Radio and Television Station. Jiang Daming, deputy secretary of Shandong Provincial Party Committee, governor and director of the Ten Arts Rescue Preparatory Committee, delivered a speech and announced the symbol of the Ten Arts Festival. "Xianghe" designed by Jinan Zuo Xin Advertising Design Co., Ltd. was elected.

"Harmony" is produced through public solicitation to the society. From June 10 to July 10, * * received 62 1 entries from all over the country, involving 25 provinces, municipalities and autonomous regions. Shandong Provincial Preparatory Committee invited well-known domestic graphic design experts to form an evaluation committee, and carefully selected the submitted works. After initial evaluation and re-evaluation, the "Xianghe" pattern created by Jinan Zuo Xin Advertising Design Co., Ltd. was finally selected as the symbol of the 10th China Art Festival.

Symbolic meaning

Xianghe, the symbol of the 10th China Arts Festival, was created by interpreting the natural features of Mount Tai, comprehensively analyzing the essence of ancient Shandong civilization and Confucian culture, and combining Shandong's generous and simple folk customs with auspicious and harmonious social customs.

The main image of logo design chooses Ruyi, which represents the traditional auspicious patterns in China, as an element. Its elegant, steady, transparent and moist color is like Taishan Jasper, and it also reflects the culture of Shandong, Donghai and Daiyu. The ingenious combination of ruyi decorative pattern and water pattern explains the characteristics of spring water culture in Jinan, the provincial capital, and shows a long history of culture and art. The initials "C" of English "CHINA" represent the high level and high standard of Chinese art festivals. The emblem of China Arts Festival is embedded in it, just like a bright artistic pearl embedded in wishful thinking, which is flexible and floating, bringing out the best in each other. The gorgeous color of the symbol center symbolizes the brand-new movement and brilliant achievements of great cultural development and prosperity. The volunteer logo of the 10th Art Festival is designed with elements such as "heart-shaped, dancing human figure, spring water, hug and wishful thinking". The figure of the red heart and the dancing human form are combined into a warm and positive red heart "hug", which embodies the spirit of "dedication, friendship, mutual assistance and progress" of the volunteers of the Ten Arts Festival. The ink-splashing strokes above and the imaginary shapes below form a cheerful human figure, and the heart-shaped open arms express the joy of Shandong people in welcoming the grand event. The spray patterns on the right and bottom come from ruyi moire, which expresses good wishes for the tenth art festival. The overall shape of the logo is full, dynamic and applicable. When it is used together with the logo of the Ten Arts Festival, it can set off each other and become a closely related logo system.